Last updated 08-14-2026
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Interact
Interact is online quiz maker software built for lead generation, product recommendations, and audience segmentation. You build quizzes, assessments, and product recommenders that capture email opt-ins, score answers, and route visitors to personalized result pages. The platform reports a 40% average conversion rate and has generated over 100 million leads for more than 500,000 customers since 2014.
Most quiz tools treat lead capture as an add-on. Interact centers the whole workflow on marketing outcomes: opt-in forms inside the quiz, branching logic on paid plans, direct sync to email platforms like Klaviyo and Mailchimp, and analytics that show drop-off by question. That narrow focus trades breadth for depth if your goal is list growth rather than classroom testing.
Coaches, creators, e-commerce brands, and service providers use Interact to turn site traffic into segmented email lists, recommend products based on quiz answers, and answer customer questions without live support. Templates and an AI quiz maker at ai.tryinteract.com help you launch without writing every question from scratch.
40% average conversion rate across customer quizzes
Free plan includes 100 quiz completions per month across up to 2 quizzes
Lite plan captures up to 500 email leads per month at $27 per month billed annually
Native integrations with ActiveCampaign, Klaviyo, Mailchimp, HubSpot, and Zapier
Branching logic on Lite and higher plans for question paths based on answers
AI quiz maker generates quizzes from your website or content at ai.tryinteract.com
Embed quizzes on WordPress, Squarespace, and other sites via JavaScript or iframe codes
Purpose-built for lead generation with opt-in forms inside the quiz flow.
Reports a 40% average conversion rate across customer quizzes.
Wide native integration list for major email and CRM platforms plus Zapier.
AI quiz maker and template gallery speed up first launch.
Branching logic and custom result pages on paid tiers for deeper segmentation.
Free and Lite plans keep Interact branding on published quizzes.
Free plan has no integrations, branching logic, or analytics.
Quizzes pause after 100 monthly completions on the free tier until the next billing period.
Is Interact free to use?
Yes. Interact offers a free plan at $0 per month with 100 quiz completions per month, up to 2 quizzes, custom design, and lead generation. Integrations, branching logic, and analytics require a paid Lite plan or higher.
How many leads can Interact capture on the free plan?
Interact limits the free plan to 100 quiz completions per month across your quizzes. Once that cap is reached in your billing period, quizzes are temporarily disabled until the next period starts, whether or not lead capture is enabled.
What integrations does Interact support?
Interact connects natively to ActiveCampaign, Klaviyo, Mailchimp, HubSpot, Drip, Flodesk, GoHighLevel, Kit, and more through basic integrations on Lite. Growth and Pro add advanced integrations including HubSpot, Infusionsoft, Maropost, and Ontraport, plus Zapier.
Does Interact offer branching logic?
Yes. Interact includes branching logic on Lite, Growth, and Pro paid plans so you can show different follow-up questions based on how someone answers. Branching logic is not included on the $0 tier.
Can I embed Interact quizzes on my website?
Yes. Interact provides JavaScript and iframe embed codes you can paste into WordPress, Squarespace, Showit, and other site builders. Quizzes are mobile-first and can also run as announcement bars or popups.
What does Interact cost on paid plans?
Interact Lite is $27 per month billed annually with 500 email leads per month and a 14-day free trial. Growth is $53 per month annually with 2,000 leads and custom branding. Pro is $125 per month annually with 8,000 leads and VIP quiz support.