Last updated 06-27-2026
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MiniMax
MiniMax is a global foundation model company that builds and ships multimodal models for text, video, speech, and music. Founded in early 2022, its stated mission is Intelligence with Everyone, and its models and apps have reached more than 300 million individual users across 200+ countries, with over one million enterprise clients and developers.
The flagship MiniMax M3 text model targets coding and agentic work with MiniMax Sparse Attention (MSA) supporting up to 1 million tokens of context. On the video side, Hailuo 2.3 focuses on complex motion, stylized animation, and natural facial micro-expressions, with a faster variant for lower-cost batch generation. Speech 2.8 and Music 2.6 round out the audio stack for lifelike TTS and music creation.
MiniMax pairs those models with native products and an open developer platform. MiniMax Code is a coding harness that can assemble agent teams and learn recurring workflows. Hailuo, MiniMax Audio, and Talkie serve creators directly, while the Open API Platform exposes models through Token Plan subscriptions and pay-as-you-go billing.
The platform fits teams that need frontier models in production: developers wiring M3 into apps, researchers running long-context agent tasks, and creators generating video, voice, or music without stitching together separate vendors.
M3 runs up to 1M tokens of context through MiniMax Sparse Attention
Hailuo 2.3 handles complex body motion, anime styles, and subtle facial expressions
Speech 2.8 and Music 2.6 cover lifelike TTS and music in the same platform
MiniMax Code builds agent teams and turns repeat tasks into custom skills
Token Plan tiers start at /month with shared quota across text, image, speech, and music
Media Agent generates full videos from one prompt with matched multimodal models
M3 combines frontier coding, 1M context, and native multimodality in a single model family.
Token Plan covers text, image, speech, and music models under one monthly subscription quota.
Reported reach of 300M+ users and 1M+ enterprise clients across 200+ countries.
Hailuo 2.3 Fast offers faster video generation at up to 50% lower batch costs.
Token Plan billing is separate from standalone consumer apps like Hailuo and MiniMax Audio.
Pay-as-you-go API pricing uses a different billing model than monthly Token Plan quotas.
MiniMax Code desktop download is a distinct product from the browser-based API console.
What models does MiniMax offer?
MiniMax develops text models including MiniMax M3, M2.7, and M2.5, video models such as Hailuo 2.3 and 2.3 Fast, plus Speech 2.8 and Music 2.6 for audio. These power products like MiniMax Code, Hailuo, MiniMax Audio, Talkie, and the Open API Platform.
How much does the MiniMax Token Plan cost?
MiniMax Token Plan subscriptions are billed monthly at for Plus, for Max, and for Ultra. Each tier includes rolling quota windows and access to all models on the API Platform, with higher tiers supporting more concurrent agent usage.
What is MiniMax M3 used for?
MiniMax M3 is built for frontier coding and agentic tasks. It uses MiniMax Sparse Attention for up to 1M tokens of context, supports native multimodal understanding, and is available through the API, MiniMax Code, and planned open-source releases on Hugging Face and GitHub.
Does MiniMax offer prepaid credits?
Yes. MiniMax sells prepaid Credits packages at 1,000 credits per , with packs at (5,000 credits), (25,000 credits), and (100,000 credits). Credits are valid for 365 days and cover the same API resources as Token Plan overflow usage.
What is Hailuo 2.3 on MiniMax?
Hailuo 2.3 is MiniMax video generation model with improved physics, stylization, and micro-expressions over Hailuo 02. It is available on hailuoai.video, mobile apps, and the Open Platform API, with a faster variant that can cut batch creation costs up to 50%.
Who is MiniMax built for?
MiniMax serves software developers and enterprises integrating models through its API, plus creators using Hailuo, MiniMax Audio, Talkie, and MiniMax Code. The company reports 300M+ individual users and 1M+ enterprise clients and developers worldwide.