Last updated 08-11-2026
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Pencil
Pencil pulls OpenAI, Google, Adobe, Runway, and Bria models into one workspace where marketing teams generate images, video, and ad copy, then push finished creatives to Meta, Google, TikTok, and LinkedIn. It covers brief-to-launch workflows for e-commerce brands and enterprises that need governed AI production instead of juggling separate generator apps.
Single-vendor creative suites lock you into one model family. Pencil acts as an orchestration layer with enterprise controls like SOC 2 Type II, a no-train data policy, and IP indemnification, so procurement can approve one platform while teams swap models as releases ship.
Global brands like L'Oréal and Unilever use it to cut asset production costs and scale variants across markets. Solo founders start on Core with 50 monthly generations, while growth teams move to higher tiers for unlimited workspaces and direct product team access.
Core plan includes 50 AI generations per month and ad launch to Facebook, Instagram, TikTok, YouTube, Google Display, DV360, and LinkedIn
Growth plan at $55 per month includes 250 generations and unlimited workspaces
Aggregates models from OpenAI, Google, Adobe, Runway, and Bria in one orchestration layer
In-browser editor scales one brief into thousands of creative variations
Enterprise controls include SOC 2 Type II, no-train policy, and full IP indemnification
Workflow agents cover briefing, generation, approval, and direct launch to ad platforms
Routes creative work across OpenAI, Google, Adobe, Runway, and Bria without locking teams to one vendor.
Combines generation, editing, approval, and ad platform launch in a single workflow.
Enterprise security package includes SOC 2 Type II, no-train policy, and IP indemnification.
Growth tier unlocks unlimited workspaces for agencies managing multiple brands.
No free tier; Core starts at $14 per month with only 50 generations.
Pro and unlimited generation tiers require a sales demo and custom pricing.
Generation caps on Core and Growth can limit heavy video production workloads.
What does Pencil do for marketing teams?
Pencil is a marketing workspace where teams brief campaigns, generate text, images, and video with AI agents, edit assets in-browser, and launch ads to Meta, Google, TikTok, and LinkedIn. Pencil also scores creatives and tracks performance signals so teams can iterate without leaving the platform.
How much does Pencil cost?
Pencil Core starts at $14 per month with 50 generations, and Growth is $55 per month with 250 generations on monthly billing. Annual billing lowers Core to $11 per month and Growth to $44 per month. Pencil Pro uses custom committed consumption pricing and requires a demo for unlimited generations.
Which AI models does Pencil support?
Pencil orchestrates models from OpenAI, Google, Adobe, Runway, and Bria inside one platform. Teams can route work to the right model per task instead of signing separate vendor contracts. New models can be added to the stack as vendors release them.
Is Pencil built for enterprise security?
Yes, Pencil offers SOC 2 Type II certification, a no-train policy so customer data does not train models, full IP indemnification, regional data compliance for EU, US, and APAC, and role-based access controls. Pro plans add enterprise legal terms and AI governance controls.
Can Pencil launch ads directly to ad platforms?
Yes, Pencil lets teams launch and track ads on Facebook, Instagram, TikTok, YouTube, Google Display, DV360, and LinkedIn from the same workspace where assets are generated. This removes handoffs between creative tools and media buying dashboards for routine campaign updates.
Who is Pencil designed for?
Pencil targets e-commerce brands, global enterprises, and fast-growing marketing teams that need scalable creative production. Case studies cite L'Oréal cutting product photography costs by 33% and Unilever scaling content across 24 markets with Pencil workflows.