Last updated 07-28-2026
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Pho.to
Pho.to is a mobile photo editing studio from Vicman that ships a family of iOS and Android apps for cartoons, face retouch, beauty edits, and art stylization. Photo Lab alone lists 1000+ effects and filters, ToonMe turns portraits into cartoon characters, and newer apps like Fabe handle AI beauty editing with hairstyle try-ons and body tweaks. The company reports 500 million total downloads and over 15 years building photo processing tools.
Most photo editors try to be one app for everything. Pho.to splits the work across focused apps and shares the same in-house AI stack underneath, including neural style transfer, 3D face tracking, and silhouette detection. That also means businesses can license 100+ processing APIs instead of rebuilding portrait pipelines from scratch.
The apps target casual mobile photographers, selfie creators, and social media users who want fast one-tap results rather than desktop workflows. Photo Lab applies styles in under 5 seconds, ToonMe cartoonizes full bodies and groups, and the developer API program serves websites and ad agencies that need custom photo effects.
Photo Lab includes 1000+ effects, filters, and face montages with one-tap application in under 5 seconds
ToonMe reached #1 in over 30 countries and passed 10 million downloads in its first month
500 million total app downloads across the Pho.to portfolio on App Store and Google Play
ArtLook combines generative AI with style transfer to remake portraits in named art styles like Van Gogh or Klimt
Developers can license 100+ in-house photo processing APIs including neural style transfer and 3D face tracking
AI cartoon portraits support full-body images and multiple people in a single photo
500 million downloads across apps with Photo Lab ranked among top photo editors on App Store and Google Play
One-tap workflows hide AI face tracking, style transfer, and segmentation behind simple mobile interfaces
Portfolio spans cartoon portraits, beauty editing, face retouch, and art stylization in separate focused apps
100+ photo processing APIs available for business partners and developers through developers.pho.to
Primary experience is mobile apps; most features are not available through a full desktop web editor
Each app handles a narrower feature set, so users may need multiple downloads for different editing tasks
Premium effects and templates require in-app purchases through App Store or Google Play with no web pricing page
What is Pho.to?
Pho.to is a mobile photo editing company that develops apps like Photo Lab, ToonMe, and Fabe for cartoons, face retouch, beauty edits, and art stylization. Its apps are free to download on App Store and Google Play with premium content sold through in-app purchases.
What apps does Pho.to make?
Pho.to makes Photo Lab, ToonMe, Fabe, Emolfi, Visage Lab, and Ask AI. Photo Lab is the flagship editor with 1000+ effects, while ToonMe specializes in cartoon and vector portraits. Each app targets a specific editing workflow on iOS and Android.
Is Pho.to free to use?
Pho.to apps are free to download from App Store and Google Play. Photo Lab, ToonMe, and the other apps follow a freemium model where core editing is free and premium templates, effects, and features are unlocked through in-app purchases.
Does Pho.to have a web version?
Pho.to is primarily a mobile app portfolio, but Photo Lab also offers a web version at photolab.me. Most features, including ToonMe cartoon effects and Fabe beauty tools, are available only through the native iOS and Android apps.
Does Pho.to offer a developer API?
Yes. Pho.to licenses over 100 in-house photo processing solutions through its developer API at developers.pho.to. Available capabilities include neural art style transfer, AI silhouette detection, facial landmark detection, 3D face tracking, and automatic face retouch.
How many effects does Photo Lab include?
Photo Lab includes more than 1000 effects, filters, and face montages. Users can apply any template with one tap in under 5 seconds, combine multiple effects into custom Combos, and share links so others can apply the same effect sequence.