Last updated 08-11-2026
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Simplified
Simplified gives marketing teams an AI agent workspace built around Riley, an agent that plans, creates, approves, publishes, and reports on campaigns from a single brief. You describe the goal, audience, and channels once, and Riley returns finished social batches, email sequences, or ad creative sets for review before anything ships. Over 15 million users and a 4.6 G2 rating from 5,008 reviews back the platform.
Jasper and ChatGPT draft copy and stop. Simplified runs the full campaign chain: strategy, creative, brand application, approval gates, publishing to 12+ channels, and analytics that feed the next brief. The trade-off is breadth over depth in any one specialty, but for lean teams juggling five tabs at 11pm, one room beats a stack of single-purpose tools that never connect.
Founders running marketing solo, agencies managing per-client workspaces, and developers connecting Claude or Cursor through the open-source MCP server all use Simplified. Starter begins at $79 per month billed annually with 5 campaign credits, and the free tier needs no credit card to start.
Riley AI agent runs brief-to-publish campaigns with approval gates before anything ships
Starter plan at $79 per month annually includes 5 campaign credits and 100K AI words
Publishes natively to 12+ platforms including Instagram, LinkedIn, TikTok, and YouTube
Open-source MCP server lets Claude, Codex, and Cursor trigger marketing workflows
G2 rating of 4.6 from 5,008 reviews with 15 million active users
Brand Kit keeps colors, fonts, voice, and approved examples in every agent run
Riley runs the full campaign chain from brief to publish, not just text drafts.
Approval gates are on by default, so nothing ships without explicit review.
MCP server and API let external agents like Claude trigger the same workflows Riley uses.
15 million users and 4.6 G2 rating indicate mature social scheduling and creative tools.
Campaign credits do not roll over month to month on any plan.
Starter at $79 per month is pricier than standalone writing tools like ChatGPT Plus at $20.
Running full campaigns requires learning Riley's brief format and credit system.
What is Simplified?
Simplified is an AI agent platform for marketing teams built around Riley, an agent that plans, creates, approves, publishes, and reports on campaigns. You brief Riley once and get finished social posts, email sequences, or ad creative back for review.
Will Simplified post without my approval?
Not unless you enable it. Simplified queues work as drafts by default, and you approve or reject before anything publishes. Auto-publish is opt-in, and you can pause everything instantly from the app, Slack, or the CLI.
How much does Simplified cost?
Simplified is free to start with no credit card required. Starter costs $79 per month billed annually or $59 monthly, Pro is $99 or $119 monthly, and Business is $199 or $239 monthly. Additional campaigns cost $10 each on any plan.
How is Simplified different from Jasper or ChatGPT?
Jasper and ChatGPT draft text and stop. Simplified agents take a brief, produce design and copy, assemble assets, and show finished campaign work. You approve what ships rather than stitching drafts together across separate tools.
Can Claude or Cursor use Simplified?
Yes. Simplified offers an open-source MCP server built on the Anthropic MCP SDK. Claude, Codex, Cursor, or any MCP-compatible client can create media, schedule posts, and pull analytics through the marketing execution layer Riley uses.
What counts as one campaign on Simplified?
One Simplified campaign is one brief-to-approval cycle. Each credit produces one output type: a social batch of 6 posts, an email sequence of 3 to 5 emails, or a paid ad creative set with 3 A/B variants for Meta or Google.