Last updated 08-14-2026
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Airbook
Airbook is a collaborative data workspace for GTM and analytics teams that connects CRMs, product analytics, warehouses, and billing tools in one notebook-style interface. You query across sources with SQL or a no-code builder, build dashboards, and push segments or alerts into downstream growth tools. It fits data science workflows where RevOps, marketing ops, and analysts need a shared view of funnel and revenue metrics without standing up a full ETL pipeline.
Most BI tools stop at charts, or they need a separate warehouse project before anyone can ask a question. Airbook bundles connectors, cross-source joins, and activation workflows in the same workspace where you write queries, so a pipeline review and a HubSpot segment can live on one page. The free tier caps you at one database connection and 10 AI-assisted queries per month, which is narrower than enterprise stacks but enough for solo analysts testing the workflow.
RevOps teams use Airbook to unify Salesforce, HubSpot, Stripe, and product usage for pipeline reviews. Growth teams track which campaigns drive revenue, not just leads, and sync audience segments into tools like Braze or Klaviyo from the Scale plan upward. Data teams get a governed workspace where business users self-serve while SQL analysts keep control over joins and metric definitions.
Freemium plan includes 10 AI requests per month, 1 analyst seat, and 1 database connection
Growth plan at $599 per month adds 1 CRM connector plus cross-source joins across CRM and warehouse data
Scale plan at $1,499 per month supports any 5 connectors and triggers workflows to downstream growth tools
Query with a SQL IDE or no-code builder, including linked blocks that refresh when source data changes
SOC 2 Type 2 certified with role-based permissions and optional SSO on the Scale plan
Unlimited viewer seats on every plan, including the free tier with 2 projects
Connects CRMs, warehouses, and SaaS tools without building a separate ETL pipeline first.
Cross-source joins and activation workflows live in the same notebook as SQL and dashboards.
Unlimited viewer seats on every tier, including the free plan.
SOC 2 Type 2 certified with granular role-based permissions.
Plain-English AI assistant answers questions across connected sources from the homepage workflow.
Free plan limits you to 1 database connection and 10 AI requests per month.
Growth plan at $599 per month is required before you can join CRM data with a warehouse.
Workflow activation and custom destinations require the $1,499 Scale plan or Enterprise.
Connector limits on lower tiers mean multi-tool GTM stacks need a paid upgrade early.
Is Airbook free to use?
Yes. Airbook offers a Freemium plan at $0 with 10 AI requests per month, 1 analyst seat, 1 database connection, unlimited viewers, and 2 projects. Paid plans start at $99 per month for teams that need a warehouse or more connectors.
How much does Airbook cost?
Airbook pricing starts free, then Starter at $99 per month, Growth at $599 per month, and Scale at $1,499 per month. Growth adds a CRM connector and cross-source joins; Scale includes any 5 connectors plus workflow activation. Enterprise pricing is custom.
What data sources does Airbook connect to?
Airbook connects to SQL databases like Postgres and MySQL, warehouses such as Snowflake and BigQuery, CRMs including HubSpot and Salesforce, and product analytics tools like Amplitude and Mixpanel. The Scale plan supports any 5 active connectors across marketing, support, and billing categories.
Does Airbook support SQL queries?
Yes. Airbook includes a SQL IDE that works across connected sources, plus a no-code query builder and cross-source joins on Growth plans and above. Teams can mix SQL blocks with drag-and-drop charts in the same collaborative notebook.
What are Airbook AI requests?
Airbook AI requests cover AI-generated queries, dashboards, and workflows. The Freemium plan includes 10 per month, Starter includes 50, Growth includes 100, and Scale includes 500. Manual SQL and no-code querying outside those AI features is unlimited on paid plans.
Can Airbook send data to other tools?
Yes. Airbook Scale and Enterprise plans include workflow builders that push segments, campaigns, and alerts into downstream tools. Growth Activation lets teams build targeted audiences and sync them into growth platforms without exporting CSVs from separate dashboards.
Who is Airbook built for?
Airbook targets RevOps, GTM, marketing ops, and data teams that need unified funnel and revenue analytics. RevOps uses it for pipeline reviews; growth teams tie campaign spend to revenue; data teams reduce ad-hoc requests by letting business users self-serve on governed data.