Arta

Arta

Arta is a digital wealth platform that unifies private market funds, public market investing, structured products, and cash management in one place. Registered with the SEC as an investment adviser, it serves accredited investors who want institutional-grade opportunities without the multi-million dollar minimums typical at private banks. Members hold assets in their own names through BNY Pershing custody.

The platform lowers barriers to brand-name private equity, venture capital, and private credit funds from managers like Silver Lake, Carlyle, Vista, Apollo, and Golub. On the public side, members can access direct S&P 500 indexing with automated tax-loss harvesting from a $25,000 minimum, alongside structured notes built for income, growth, or downside protection.

Arta combines machine learning, convex optimization, and agentic systems for portfolio construction, trading, and member-facing guidance. Its AI for Wealth layer adds specialized agents for investment planning, product walkthroughs, and theme-based research, using multiple model types tuned for financial data rather than a single chat wrapper.

Built for tech professionals, executives, and hands-on investors who want clear fund summaries instead of dense offering documents. Expert consultations in estate planning, insurance, and global mobility are available for members who want human guidance alongside automated investing.

Top Features:
  1. Private equity, credit, and venture funds from Carlyle, Apollo, Vista, and similar managers

  2. Direct S&P 500 indexing with automatic tax-loss harvesting from a $25,000 minimum

  3. Structured notes for income, growth, or downside protection, investable in minutes

  4. Specialized AI agents for portfolio recaps, investment planning, and theme research

  5. Assets held in your name at BNY Pershing, not commingled with other members

  6. Free membership with first $100,000 managed fee-free for one year

  7. Native iOS and Android apps plus web access at app.artafinance.com

Pros:
  1. Free membership with management fees waived on the first $100,000 invested for one year.

  2. Access to institutional private funds that typically require multi-million dollar commitments elsewhere.

  3. Direct indexing minimum of $25,000, well below the $250,000 typical at traditional banks.

Cons:
  1. Accredited investor status is required for structured products and many private investments.

  2. Management fees vary by product type and stack across multiple investment categories.

  3. AI for Wealth features were listed as coming early 2026 and may not be fully available yet.

FAQs:

Who can invest with Arta?

Arta primarily serves accredited investors in the United States. Structured products and many private investments require accredited status per SEC guidelines. Arta also operates Arta Wealth Management Pte. Ltd., regulated by the Monetary Authority of Singapore, for licensed services in Singapore.

What are Arta's management fees?

Arta charges AUM-based fees that vary by product. Public market products range from 0.10% for robo-investing and micro-indexes to 0.50% for direct indexing. Structured investments start from 0.5% on early redemption value, and private funds start from 0.5% plus fund manager fees. See artafinance.com/pricing for the full fee table.

What is the minimum for direct indexing on Arta?

Arta direct indexing requires a $25,000 minimum, compared with roughly $250,000 at traditional banks. Members can customize their S&P 500 index by excluding up to 10 individual stocks and fund the account with cash or existing securities.

What is the minimum for structured investments on Arta?

Structured notes on Arta start at a $25,000 minimum. Products are designed for income generation, amplified upside, or downside protection, and accredited investors can invest through the Arta app in minutes.

Where are my assets held on Arta?

Arta clears and custodies securities through Pershing LLC, a BNY Mellon company. Your assets are held in an account owned by you and are not commingled with other members' funds.

Does Arta have a mobile app?

Yes. Arta is available on iOS and Android, in addition to the web app at app.artafinance.com. Members can monitor portfolios, explore investments, and manage accounts from mobile or desktop.

Is Arta regulated?

Arta Finance Wealth Management LLC is an investment adviser registered with the U.S. Securities and Exchange Commission. Its Singapore affiliate, Arta Wealth Management Pte. Ltd., is regulated by the Monetary Authority of Singapore.

Category:

Pricing:

Freemium

Tags:

wealth management
investment platform
accredited investors
private equity
public markets
financial planning
tax planning
estate planning
direct indexing
structured investments
tax-loss harvesting
private credit

Tech used:

Gatsby
Chakra UI
Ant Design
Google Cloud
Google Analytics
Google Tag Manager
Hotjar
Google Fonts
Font Awesome
Ruby
Webpack
Emotion
Next.js
Vercel

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