AI Email Writer | HubSpot vs Smart Email Assistant By Mailbutler

HubSpot's AI Email Writer is an email assistant built into Marketing Hub that drafts marketing campaigns and sales outreach from text prompts. You pick an email template, use slash and highlight commands to generate or rewrite copy, then send and track everything from the same HubSpot CRM dashboard.

Standalone AI writing tools stop at the draft. HubSpot ties generation to your contact database, so personalization tokens pull from CRM records and campaign analytics log open rates and lead submissions automatically. That integration is the trade-off: you get less flexibility than a general-purpose writer, but you skip exporting copy into a separate ESP.

Marketing teams use it for blast campaigns and segmented messaging. Sales reps use it to generate cold outreach drafts at scale and customize tone, length, and spelling with inline commands. The free tier covers basic AI writing with no credit card; Starter, Professional, and Enterprise Marketing Hub plans unlock advanced automation and analytics.

Mailbutler Smart Assistant adds GPT-4o writing tools to the inbox you already use. The extension sits in a sidebar inside Apple Mail, Gmail, or Outlook, where you can draft messages from keywords, generate replies, summarize threads, pull out tasks, and fix grammar without leaving the compose window.

Standalone email writers force you to copy text between tabs. Mailbutler keeps everything in the native client and layers tracking, templates, and scheduling from the wider Mailbutler product on top. That integration is the trade-off: you need a supported mail app and a paid Mailbutler tier after the trial, not a browser-only tool that works anywhere.

Smart Compose turns bullet points into a full draft you can edit before sending. On incoming mail, the Reply action drafts a response, and the With details field lets you steer what the model mentions. Tuning controls adjust format, length, style, tone, and language. Summarize condenses long threads, Smart Improve polishes your own text, and the task finder pushes action items into Mailbutler Tasks.

Freelancers, sales reps, and support staff who live in Apple Mail or Outlook use it to answer faster while keeping data in EU-hosted infrastructure. Mailbutler reports ISO 27001 certification and GDPR compliance, and states it does not share email content with third parties.