Array Assistant vs Formulas HQ

Array Assistant is a Microsoft Excel add-in that puts nine AI helpers inside your workbook. You install the plugin, open a sheet, and run tools for formula writing, data cleanup, summaries, list building, trend spotting, and text drafting without leaving Excel.

Most spreadsheet add-ins charge from day one or hide everything behind one chat box. Array Assistant splits work into named tools like Formula Generator, Data Cleaner, and Trend Analyzer, each tuned to a spreadsheet task. The Basic plan stays free at 200 requests per month, and the site publishes solution pages for investment banking, private equity, accounting, venture capital, consulting, real estate, and insurance teams rather than pitching a generic assistant.

The plugin suits analysts, students, and business professionals who live in Excel and want faster formula work, cleaner columns, and quick text inside cells. Corporate teams can request custom pricing when they need unlimited usage across employees.

Formulas HQ is a spreadsheet workspace where you describe calculations, scripts, or data questions in plain English and get back Excel or Google Sheets formulas, VBA, Apps Script, Python, regex, and Salesforce logic with step-by-step explanations. The app bundles eight generators plus newer data tools for campaign attribution, CSV analysis, and content scoring. The site reports more than 99,000 users across accountants, analysts, Salesforce admins, and business owners.

Most formula generators stop at a single function. Formulas HQ also runs Salesforce campaign attribution from report exports (up to seven object types), a Data Wizard that processes CSV files in your browser with DuckDB, and an Analyzer tier that crawls sitemaps for content scoring. That wider scope makes it closer to a spreadsheet ops toolkit than a one-shot formula bot, though you still need to verify outputs before production workbooks.

Analysts use it for SUMIFS-style aggregations and pivot prep without memorizing syntax. Salesforce admins lean on formula fields, validation rules, and Campaign Intel for pipeline attribution. Operations and finance teams pair the regex and Python generators with free marketing-site widgets when they want a few tries before signing up.