Last updated 08-31-2026
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Formulas HQ
Formulas HQ is a spreadsheet workspace where you describe calculations, scripts, or data questions in plain English and get back Excel or Google Sheets formulas, VBA, Apps Script, Python, regex, and Salesforce logic with step-by-step explanations. The app bundles eight generators plus newer data tools for campaign attribution, CSV analysis, and content scoring. The site reports more than 99,000 users across accountants, analysts, Salesforce admins, and business owners.
Most formula generators stop at a single function. Formulas HQ also runs Salesforce campaign attribution from report exports (up to seven object types), a Data Wizard that processes CSV files in your browser with DuckDB, and an Analyzer tier that crawls sitemaps for content scoring. That wider scope makes it closer to a spreadsheet ops toolkit than a one-shot formula bot, though you still need to verify outputs before production workbooks.
Analysts use it for SUMIFS-style aggregations and pivot prep without memorizing syntax. Salesforce admins lean on formula fields, validation rules, and Campaign Intel for pipeline attribution. Operations and finance teams pair the regex and Python generators with free marketing-site widgets when they want a few tries before signing up.
Free plan includes 5 formula generations per month across Excel, Sheets, VBA, Apps Script, regex, and Salesforce tools
Pro plan at $4.33 per month on annual billing unlocks unlimited generations plus AI Chat with CSV or XLSX upload
Campaign Intel accepts Salesforce report exports for up to 7 object types with official and inferred attribution
Data Wizard runs DuckDB-powered SQL analysis entirely in your browser on uploaded CSV files
Python generator supports 20+ libraries including pandas, NumPy, scikit-learn, matplotlib, PyTorch, and TensorFlow
Formula output supports English, Spanish, French, Turkish, and Hindi
Content Analyzer on the $21.24 per month Analyzer tier crawls up to 10 sites and 200 pages
Covers formulas, regex, VBA, Apps Script, Python, and Salesforce in one workspace instead of juggling separate tools.
Free tier and standalone marketing-site generators let you test outputs before creating an account.
Data Wizard and Campaign Intel add in-browser CSV and Salesforce analysis beyond basic formula generation.
Explains generated formulas and patterns with steps, examples, and warnings so you can learn spreadsheet functions over time.
Free tier is limited to five generations per month.
Content Analyzer requires the $21.24 per month Analyzer plan with a 10-site and 200-page cap.
Generated formulas and scripts still need manual testing before production use.
Is Formulas HQ free to use?
Yes. Formulas HQ offers a Free plan at $0 per month with five generations per month covering Excel and Google Sheets formulas, VBA, Apps Script, regex, and Salesforce formulas. Pro and Analyzer plans add unlimited generations and advanced data tools.
How much does Formulas HQ Pro cost?
Formulas HQ Pro is $4.33 per month when billed annually, with unlimited generations across all tools plus AI Chat, Data Wizard, Python generation, and Campaign Intel. The Analyzer plan is $21.24 per month billed yearly and adds Content Analyzer for up to 10 sites and 200 pages.
Does Formulas HQ work with Google Sheets?
Yes. Formulas HQ generates and explains formulas for both Microsoft Excel 2021 and Google Sheets from the same plain-language prompts, with structured output that includes the formula, summary, steps, examples, and warnings.
What languages does Formulas HQ support?
Formulas HQ supports English, Spanish, French, Turkish, and Hindi across its formula generators, scripts, and interface tools.
What is Campaign Intel in Formulas HQ?
Campaign Intel is Formulas HQ's Salesforce campaign attribution tool on Pro plans. You upload report exports for up to seven Salesforce object types and get official versus inferred attribution, data quality checks, and AI-generated campaign recommendations.
Can I analyze CSV files with Formulas HQ?
Yes. Formulas HQ Data Wizard on Pro plans lets you upload CSV files, apply filters, joins, and pivots, then ask questions in plain English with SQL-powered analysis running locally in your browser via DuckDB.
What's the difference between monthly and yearly Formulas HQ plans?
Formulas HQ yearly billing saves 33% compared to monthly pricing. The Pro plan costs $4.33 per month when billed annually, while the Analyzer plan is $21.24 per month on annual billing and includes scaled content analysis.