Attention vs Cust (formerly AskToSell)

Attention records every sales call from Zoom, Google Meet, Microsoft Teams, and auto-dialers, then turns transcripts into CRM updates, coaching feedback, and pipeline forecasts. It transcribes in 100+ languages, grades each rep against MEDDIC, BANT, or custom scorecards, and sends follow-up emails in under 60 seconds after a call ends.

Gong-style call recording tools stop at playback and manual note-taking. Attention pushes further into action: AI agents auto-fill CRM fields after calls, expose pipeline data through a Claude Connector, MCP server, and open API with 200+ integrations. The trade-off is focus on revenue teams rather than general meeting notes for any department.

Sales leaders, revenue operations teams, and account executives use Attention to coach reps at scale, forecast pipeline with cleaner CRM data, and query GTM data in natural language. Customer success teams also use it to review calls and spot churn signals. Attention is rated 4.9 stars on G2 and is used by companies including Unify, Tracksuit, Preply, and Abridge.

Cust deploys AI Retention Agents that monitor your entire customer portfolio for churn risks and expansion signals. Each agent connects to your CRM, email, calendar, and data sources to deep-research accounts continuously. It drafts retention actions you can review and run in one click, from QBR briefs to renewal proposals. The product evolved from AskToSell, which originally focused on autonomous small-deal sales automation.

Where platforms like Gainsight and ChurnZero expect months of implementation and rigid if/else automation rules, Cust positions itself around adaptive, goal-based retention agents steered with plain language. The homepage contrasts legacy customer success platforms that need consultants and certification courses with one-click actions that go live the same day. You connect data and get a prioritized portfolio newsfeed rather than another dashboard with surface-level health scores.

Customer success managers and retention engineers who manage hundreds of accounts but can only give real attention to their top tier are the core audience. Cust targets teams trying to increase net revenue retention without hiring more CSMs per account. Plans scale from 100 protected customers on Foundation to 500 on Growth, with unlimited seats on every tier.