Last updated 07-30-2026
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Attention
Attention records every sales call from Zoom, Google Meet, Microsoft Teams, and auto-dialers, then turns transcripts into CRM updates, coaching feedback, and pipeline forecasts. It transcribes in 100+ languages, grades each rep against MEDDIC, BANT, or custom scorecards, and sends follow-up emails in under 60 seconds after a call ends.
Gong-style call recording tools stop at playback and manual note-taking. Attention pushes further into action: AI agents auto-fill CRM fields after calls, expose pipeline data through a Claude Connector, MCP server, and open API with 200+ integrations. The trade-off is focus on revenue teams rather than general meeting notes for any department.
Sales leaders, revenue operations teams, and account executives use Attention to coach reps at scale, forecast pipeline with cleaner CRM data, and query GTM data in natural language. Customer success teams also use it to review calls and spot churn signals. Attention is rated 4.9 stars on G2 and is used by companies including Unify, Tracksuit, Preply, and Abridge.
Records and transcribes calls across Zoom, Google Meet, Microsoft Teams, and auto-dialers
Grades 100% of rep calls against MEDDIC, BANT, or custom scorecards built in plain language
Supports transcription and translation across 100+ languages for global sales teams
Connects to 200+ tools including Salesforce, HubSpot, Slack, Gong, Outreach, and Snowflake
Sends automated follow-up emails in under 60 seconds after each call
Exposes pipeline data through a Claude Connector, MCP server, and open API
Auto-fills CRM and sends follow-up emails after calls, reducing rep admin time.
Grades every call against MEDDIC, BANT, or custom scorecards without manual manager review.
200+ integrations plus MCP server and API for pulling sales context into other tools.
No public pricing page; teams must book a demo to learn plan costs.
Focused on revenue and sales teams, not general-purpose meeting notes for other departments.
Screenshot and logo fetches redirect from attention.tech to attention.com, which may confuse domain-specific bookmarks.
What does Attention do for sales teams?
Attention records and transcribes sales calls, then uses AI to auto-update CRM fields, grade reps on frameworks like MEDDIC, send follow-up emails, and surface pipeline insights. Attention is rated 4.9 stars on G2.
Which meeting platforms does Attention support?
Attention integrates with Zoom, Google Meet, and Microsoft Teams, plus auto-dialers. Attention records, transcribes, and summarizes meetings without participants installing extra software.
Does Attention support languages beyond English?
Yes. Attention supports transcription and translation across 100+ languages, including Spanish, French, German, Korean, Hindi, and Portuguese.
How does Attention compare to Gong?
Attention positions itself as an action layer on top of call data, with AI agents that auto-fill CRM, send follow-ups, and expose data through an MCP server and API. Attention publishes direct comparison pages against Gong on its website.
What sales frameworks does Attention score against?
Attention grades calls against pre-built frameworks like MEDDIC and BANT, or custom scorecards you define in plain language. Sellers receive feedback minutes after each call without waiting for manager review.
How do I get started with Attention?
Attention offers demo booking through attention.com/book and a login at app.attention.tech. Pricing is not published on the website; teams contact Attention for plan details.