Last updated 08-15-2026
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Persana AI
Persana AI helps sales teams find prospects, enrich contacts, and run outbound from one workspace tied to 100-plus data sources. You define an ICP, track live buyer signals such as job changes, funding, hiring, and website visits, then let AI agents draft sequences and sync results to CRM or email tools. The homepage positions it as a full go-to-market stack rather than a single enrichment add-on.
Clay-style spreadsheets usually stop at data assembly. Persana adds native email sending, inbuilt warmup, an AI sequencer, and 75-plus intent triggers in the same product, which is why the site compares itself to Apollo and Clay on pricing pages. Credits roll over on paid plans according to the help center, and annual billing advertises a 20 percent savings toggle on the pricing page.
SDRs, founders, and lean GTM teams are the buyers quoted in customer stories on the site. Persana announced in March 2026 that it is joining Rox and sunsetting the standalone platform, so new evaluators should read the migration guide before committing long term.
Pulls contact, firmographic, technographic, and funding data from 100-plus providers
Tracks 75-plus live intent signals including job changes, hiring, and website visits
Includes native email sending with inbuilt warmup and an AI sequencer
Credit rollover applies to monthly and annual paid plans per the help center
Integrates with Salesforce, HubSpot, Slack, and sequencing tools like Instantly
Quantum AI research agent extracts custom fields from company websites
Bundles 100-plus data sources with sequencing and warmup in one workspace
Tracks dozens of live buyer signals beyond basic job-change alerts
Credit rollover on paid plans according to published help docs
Native CRM apps for Salesforce and HubSpot listed on the site
Plain-English lead search and template library for non-technical reps
Standalone Persana platform is sunsetting after the Rox acquisition announcement
Published pricing page lists credit features but not public dollar tiers in the scraped HTML
Platform sunsetting means new buyers must plan a Rox migration path
What does Persana AI do?
Persana AI combines lead search, enrichment, AI research agents, and outbound sequencing in one platform. Persana AI tracks buyer signals, enriches contacts from 100-plus data sources, and syncs results to CRM or email tools.
How does Persana AI pricing work?
Persana AI uses a credit-based subscription shown on its pricing page with monthly or annual billing and a 20 percent annual savings toggle. Credits roll over on paid plans according to the help center, and Persana AI offers a free trial.
Can Persana AI integrate with my CRM?
Persana AI lists Salesforce and HubSpot apps plus CRM sync on its feature pages. The homepage also mentions connecting Slack, email tools, and ad platforms after enrichment.
What signals does Persana AI track?
Persana AI monitors job changes, hiring trends, funding news, G2 reviews, website visits, keyword intent, technographics, and social listening. The AI Signals page groups these triggers for outbound timing.
Is Persana AI shutting down?
Persana AI announced it is joining Rox and sunsetting the standalone Persana platform over the coming weeks. Persana AI published a migration guide for existing customers transitioning to Rox.
Who built Persana AI?
Persana AI is operated by Netla Inc, DBA Persana AI, according to the site footer. The company raised venture backing and lists Sriya and Rush as leaders in the Rox acquisition announcement.