Boba vs Juno (formerly Validly)

Boba helps strategy and innovation teams run qualitative research, future scenarios, and storyboards from one workspace. You ask research questions, Boba searches the web for articles and news, summarizes earnings calls, and lets you dig deeper on signals before you move into ideation.

Most research chatbots stop at a bullet summary. Boba is wired for generative ideation workflows: scenario building from strategic prompts, Playing to Win strategy choices, and illustrated storyboards you can generate directly from those scenarios. That chain from research signal to narrative artifact is what sets it apart from general-purpose search assistants.

It fits consultants, product strategists, and innovation teams doing foresight work. The site describes Boba as an experiment by Thoughtworks with login for existing users and a waitlist for new access.

Juno recruits real people and runs qualitative interviews on your behalf, then turns those conversations into research findings you can act on. Formerly Validly, it targets teams that need customer, market, or product insight without booking weeks of moderated sessions. You choose a research question from categories like market, product, growth, positioning, or audience, and Juno handles outreach, interviewing, and synthesis. The homepage positions it as clarity in hours rather than weeks.

Unlike survey tools or scripted chatbots, Juno is built to follow meaning during an interview rather than march through a fixed discussion guide. Its founders are veteran researchers who encoded that interview judgment into the model, so questions adapt as participants reveal motivations, friction, or unexpected discovery paths. That makes it closer to a skilled human moderator than a form with a chat layer, which is why case studies highlight simultaneous async interviews across time zones and languages.

Product teams, UX researchers, startup founders, and brand strategists use Juno when they need depth at scale. Named customers include DBS, Coles, Menulog, R/GA, and OFX. StoryTribe's founder used Juno to interview paying subscribers asynchronously and surface conversion barriers that manual research had missed. If your work depends on hearing how people actually think, not just what they click, Juno is built for that workflow.