Last updated 08-21-2026
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Boba
Boba helps strategy and innovation teams run qualitative research, future scenarios, and storyboards from one workspace. You ask research questions, Boba searches the web for articles and news, summarizes earnings calls, and lets you dig deeper on signals before you move into ideation.
Most research chatbots stop at a bullet summary. Boba is wired for generative ideation workflows: scenario building from strategic prompts, Playing to Win strategy choices, and illustrated storyboards you can generate directly from those scenarios. That chain from research signal to narrative artifact is what sets it apart from general-purpose search assistants.
It fits consultants, product strategists, and innovation teams doing foresight work. The site describes Boba as an experiment by Thoughtworks with login for existing users and a waitlist for new access.
Web research mode searches articles and news for qualitative questions
Scenario builder creates future stories from strategic prompts
Strategy mode uses the Playing to Win framework for where-to-play choices
Storyboard generator produces illustrated customer journey scenes
Summarizes earnings calls such as Nike quarterly updates for faster review
Login workspace at boba-ai.com/concepts with a public waitlist page
Connects web research to scenarios, strategies, and storyboards in one flow
Built for strategic prompts rather than open-ended chat
Generates illustrated storyboards from scenario outputs
Useful for earnings call and news summarization during research
Access is limited to login holders and a waitlist during the experiment
No public pricing or enterprise details on the site
Low domain authority suggests a niche experimental audience so far
What is Boba used for?
Boba is an AI co-pilot for generative ideation that helps teams research web articles, build future scenarios, brainstorm strategies, and create illustrated storyboards from strategic prompts.
Who built Boba?
Boba is described on boba-ai.com as an experiment by Thoughtworks, focused on research and strategy workflows rather than general chat.
How do I access Boba?
Existing users can log in at boba-ai.com/concepts. New users can join the waitlist at boba-ai.com/waitlist while the experiment expands access.
Can Boba summarize earnings calls?
Yes, Boba can analyze and summarize articles, earnings calls, and other web sources when you ask research questions such as key takeaways from a company's latest call.
Does Boba support scenario planning?
Yes, Boba generates future-oriented scenarios from prompts, lets you explore plausibility and probability, and can turn those scenarios into storyboards with illustrated scenes.
What strategy framework does Boba use?
Boba uses the Playing to Win framework to brainstorm where-to-play and how-to-win choices based on your strategic prompt and any scenarios you created.