Clico (formerly Invoko) vs Martin

Clico is a screen-context assistant for Mac, Chrome, and the web. You pick the page, app, file, or selection in front of you, and Clico answers or drafts from that context without copying text into a separate chat window. Hold Fn to ask by voice, double-tap Command for suggestions on what's open, or use the web workspace for longer browser tasks.

Most AI assistants start blank and make you rebuild context by hand. Clico inverts that: the screen you choose is the prompt. It can carry steps across apps but asks before it writes, sends, creates, or clicks, which matters when you're working inside email threads, spreadsheets, or docs where a wrong send is costly.

The product fits knowledge workers who live in tabs and hate tab-hopping: drafting replies from open threads, summarizing dense pages, cleaning selected spreadsheet data, or finding the next step in a multi-app workflow. Free, Pro, and Max plans differ mainly by monthly credit limits shared across Mac, Chrome, and web.

Martin is a personal assistant you reach by phone call, text, email, or Slack. It manages your calendar, inbox, reminders, and everyday tasks through conversation instead of clicking through separate productivity apps.

The product is built around the idea of a Jarvis-style helper that plugs into tools you already use. Gmail and Outlook inboxes, Google and Outlook calendars, SMS, WhatsApp, and Slack workspaces can be connected so Martin can search mail, draft replies, schedule events, and set reminders on request.

CC to Schedule is a standout workflow: copy [email protected] on an email thread and ask Martin to propose meeting times from your calendar. Pro subscribers also get morning email drafts, wake-up calls with weather and your daily schedule, and priority access to advanced models.

Martin runs as a web app and an iOS app with voice mode, push notifications, and shortcuts. DCWU, Inc. builds it as a Y Combinator company and announced a $2M seed round in January 2025.