Lavender vs Shortwave

Lavender coaches sales emails inside Gmail, Outlook, and sales engagement tools before you hit send. The Email Coach scores drafts against billions of analyzed messages, suggests personalization from prospect data, and rewrites weak lines so replies go up. A free Basic plan covers five analyzed and five personalized emails per month with no credit card.

Generic AI writers blast one prompt into every prospect. Lavender scores each draft in real time and ties coaching to your team's historic inbox data, which is why reply-rate lifts show up in case studies instead of vanity word counts. Ora, Lavender's newer AI sales agent, drafts outbound sequences on ora.im while the Coach stays in your inbox.

SDRs use Lavender to keep cold emails under 90-word coaching targets and book more meetings. Account executives personalize faster with the Personalization Assistant pulling context into Gmail or Outreach. Sales leaders track team email scores in the Coaching Dashboard instead of guessing from templates alone.

Basic stays free forever at $0 with five monthly analyses. Starter is $29 per month month-to-month or $27 on annual billing with unlimited emails and integrations. Individual Pro adds full integrations at $49 monthly ($45 annual), and Team plans start at $99 per seat monthly with analytics and coaching dashboards.

Shortwave is an AI email client built by former Google engineers that wraps Gmail with inbox organization tools and an agent you can prompt to search, write, schedule, and filter mail. It runs on iOS, Android, Mac, and Windows and syncs with Gmail accounts. The app positions itself as a spiritual successor to Google Inbox, with bundles, splits, and keyboard shortcuts at the center of daily triage.

Most Gmail add-ons bolt on one feature. Shortwave treats the whole inbox as a workflow surface: you triage with bundles and todos first, then ask the agent to draft replies, run natural language search across years of mail, or spin up filters written in plain English. That combo of Inbox-style organization plus a prompt-driven assistant sets it apart from Superhuman-style speed clients and basic AI summarizers.

Sales reps, founders, and support leads use it to split high-priority threads, track read receipts, and share live threads with teammates without pasting screenshots into Slack. Teams on Gmail who miss Inbox bundles or want calendar-aware scheduling from inside mail tend to stick with it once they adopt the Shortwave Method triage flow.