Last updated 08-10-2026
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Lavender
Lavender coaches sales emails inside Gmail, Outlook, and sales engagement tools before you hit send. The Email Coach scores drafts against billions of analyzed messages, suggests personalization from prospect data, and rewrites weak lines so replies go up. A free Basic plan covers five analyzed and five personalized emails per month with no credit card.
Generic AI writers blast one prompt into every prospect. Lavender scores each draft in real time and ties coaching to your team's historic inbox data, which is why reply-rate lifts show up in case studies instead of vanity word counts. Ora, Lavender's newer AI sales agent, drafts outbound sequences on ora.im while the Coach stays in your inbox.
SDRs use Lavender to keep cold emails under 90-word coaching targets and book more meetings. Account executives personalize faster with the Personalization Assistant pulling context into Gmail or Outreach. Sales leaders track team email scores in the Coaching Dashboard instead of guessing from templates alone.
Basic stays free forever at $0 with five monthly analyses. Starter is $29 per month month-to-month or $27 on annual billing with unlimited emails and integrations. Individual Pro adds full integrations at $49 monthly ($45 annual), and Team plans start at $99 per seat monthly with analytics and coaching dashboards.
Email Coach scores drafts against best practices with a 90-plus target for replies
Free Basic plan includes 5 email analyses and 5 personalizations per month
7-day free trial unlocks all integrations without a credit card
Personalization Assistant surfaces prospect data inside Gmail, Outlook, Outreach, and HubSpot
Starter at $29 per month offers unlimited emails and AI recommendations
SOC 2 certified and GDPR compliant with team Coaching Dashboard on Team plans
Scores every draft against reply data instead of generic grammar fixes
Works inside Gmail, Outlook, and major sales engagement platforms
Free tier and 7-day trial let reps test before buying seats
Team dashboard gives managers data-backed coaching on real sends
Free Basic caps at five analyses and five personalizations monthly
Team plans start at $99 per seat per month on monthly billing
Ora sales agent is a separate product on ora.im
Heavy users need Individual Pro for full integration access
What does Lavender do?
Lavender is an AI email coach that scores sales drafts, suggests personalization, and rewrites weak copy inside Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong.
Is Lavender free to use?
Yes, Lavender Basic is free forever at $0 per month with five email analyses and five personalizations monthly. Lavender also offers a 7-day free trial with all integrations before you pick a paid plan.
How much does Lavender Starter cost?
Lavender Starter costs $29 per month on monthly billing or $27 per month billed annually. Starter includes unlimited emails, personalization, AI recommendations, and Lavender Anywhere integrations.
What email score should I target on Lavender?
Lavender recommends sending emails with a Coach score of 90 or above because drafts at that level correlate with higher reply rates based on Lavender's analyzed email dataset.
Which tools integrate with Lavender?
Lavender integrates with Gmail, Outlook 365, Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong so sellers can coach emails where they already work.
What is Ora from Lavender?
Ora is Lavender's AI sales agent for drafting outbound email sequences, hosted at ora.im. Lavender Email Coach remains the inbox scoring and personalization product on lavender.ai.