Miros vs Snappy (formerly Snappy gift)

Miros plugs a visual intent layer into e-commerce storefronts so shoppers find products they cannot describe in words. Its Wordless Search product watches scroll speed, clicks, dwell time, and ignored items to build a live preference profile, then surfaces matching SKUs across search, browse, recommendations, and shop-the-look widgets.

Keyword search and chatbots assume shoppers can type what they want. Miros targets categories where most intent is visual, citing 86% apparel shopping intent as non-verbal and 85% of fashion shoppers skipping the search bar entirely. Retailers running head-to-head tests report up to 296% higher conversion versus Algolia and GMV lifts between 7% and 31% depending on category.

Fashion, footwear, furniture, decor, and second-hand marketplaces are the sweet spot. Integration takes about two weeks with less than one engineering man-week on the retailer side via JavaScript widgets or a GraphQL API, and Miros works alongside existing Algolia or Elasticsearch setups rather than replacing them.

Snappy runs corporate gift campaigns where recipients choose their own item from a curated collection instead of receiving a forced box. You pick the occasion, budget, and collection, send a digital invite by email, SMS, Slack, or Microsoft Teams, and Snappy handles fulfillment, tracking, and reporting across 176+ countries without collecting home addresses upfront.

Most corporate gifting programs still ship one identical product to every person on the list. Snappy's recipient-choice model spans more than 250,000 products, on-demand branded swag, experiences, and charitable donations. The free Essential plan covers unlimited users, while Elevated at $2,000 per year adds HRIS connectors, Slack and Microsoft Teams notifications, and deeper swag catalog access.

HR teams, sales leaders, and customer success managers use Snappy for birthdays, work anniversaries, onboarding, pipeline acceleration, and loyalty campaigns. The AI Gifting Assistant drafts curated collections and on-brand messages from a short prompt, and Zapier or Make ties gifting to 8,000+ apps.