Miros vs B12

Miros plugs a visual intent layer into e-commerce storefronts so shoppers find products they cannot describe in words. Its Wordless Search product watches scroll speed, clicks, dwell time, and ignored items to build a live preference profile, then surfaces matching SKUs across search, browse, recommendations, and shop-the-look widgets.

Keyword search and chatbots assume shoppers can type what they want. Miros targets categories where most intent is visual, citing 86% apparel shopping intent as non-verbal and 85% of fashion shoppers skipping the search bar entirely. Retailers running head-to-head tests report up to 296% higher conversion versus Algolia and GMV lifts between 7% and 31% depending on category.

Fashion, footwear, furniture, decor, and second-hand marketplaces are the sweet spot. Integration takes about two weeks with less than one engineering man-week on the retailer side via JavaScript widgets or a GraphQL API, and Miros works alongside existing Algolia or Elasticsearch setups rather than replacing them.

B12 turns a short text prompt into a live website, online store, or lightweight web app in about two minutes. Its AI builder drafts mobile-responsive pages, then you refine layout, copy, and features through chat or a visual editor without touching code.

Squarespace and Wix ship template libraries you customize manually. B12 bundles site generation with commerce backends, client intake forms, invoicing, contracts, email marketing, and an expert marketplace when you want humans involved. That makes it closer to an all-in-one stack for service businesses than a pure site builder.

Freelancers, coaches, and small firms use it to launch on a free b12sites.com subdomain or move to a custom domain on paid plans. B12 says more than 4 million sites have been created on the platform, with Website at $49 per month (200 AI credits) and Website + Client Engagement at $78 per month (300 credits), both offered at $1 per month for the first three months for new users.