Pepper (formerly Pepper Content) vs Cuppa AI (formerly Beki AI)

Pepper runs end-to-end organic growth programs for enterprises, covering SEO, content production, creative, and generative engine optimization (GEO). Brands work with Pepper to get found on Google, YouTube, and AI answer engines like ChatGPT, Gemini, and Perplexity, with a dedicated growth team accountable for traffic and visibility outcomes rather than hourly deliverables.

Most agencies split SEO, content writing, and creative into separate vendors with separate dashboards. Pepper unifies strategy, production, and measurement in one stack. Its Pepper GEO product tracks brand mentions and domain citations across six AI platforms using more than 10 million buyer-intent prompts, then pairs those insights with Atlas, an agentic workflow layer that speeds research, drafting, and optimization.

The service fits B2B and enterprise marketing teams that need blogs, whitepapers, case studies, video, and localized pages at scale without building a large in-house department. Pepper draws on a vetted creator network it calls the top 1% of industry specialists, plus more than 5,000 subject-matter experts, working inside AI-assisted workflows the company says run about 10x faster than traditional agency handoffs.

Named clients on the site include Amazon, Google, Atlassian, ClickUp, HSBC, Unilever, and Sprinklr. Pepper reports 250+ enterprise accounts and more than 2,500 companies served overall.

Cuppa AI turns a brand website into a full content engine where agents extract Brand DNA, voice, and competitive context, then route articles, social posts, emails, images, and video through that profile. You drop in your URL and get a workspace for research, generation, editing, and publishing instead of juggling separate AI writers. Solo operators, agencies, and in-house teams are the core audience.

Where most AI writing tools charge per word or mark up API tokens, Cuppa runs on a bring-your-own-key model with no token markup on any plan. That shifts the cost trade-off: you pay a flat platform fee and control model spend directly. The Link Engine and Content Grader also carry over internal linking and SERP benchmarking from its earlier life as Beki AI, so SEO workflows stay inside the same tool rather than bolted on.

Marketing teams, content agencies, and freelancers managing multiple client brands use Cuppa to plan 30/60/90-day calendars, run bulk programmatic SEO, and publish straight to WordPress, Ghost, Webflow, Sanity, or Contentful. Plans scale from one brand on Solo to 20 brands on Enterprise, with team seats, white-label options, and REST API access on higher tiers.