Pepper (formerly Pepper Content) vs Distribute

Pepper runs end-to-end organic growth programs for enterprises, covering SEO, content production, creative, and generative engine optimization (GEO). Brands work with Pepper to get found on Google, YouTube, and AI answer engines like ChatGPT, Gemini, and Perplexity, with a dedicated growth team accountable for traffic and visibility outcomes rather than hourly deliverables.

Most agencies split SEO, content writing, and creative into separate vendors with separate dashboards. Pepper unifies strategy, production, and measurement in one stack. Its Pepper GEO product tracks brand mentions and domain citations across six AI platforms using more than 10 million buyer-intent prompts, then pairs those insights with Atlas, an agentic workflow layer that speeds research, drafting, and optimization.

The service fits B2B and enterprise marketing teams that need blogs, whitepapers, case studies, video, and localized pages at scale without building a large in-house department. Pepper draws on a vetted creator network it calls the top 1% of industry specialists, plus more than 5,000 subject-matter experts, working inside AI-assisted workflows the company says run about 10x faster than traditional agency handoffs.

Named clients on the site include Amazon, Google, Atlassian, ClickUp, HSBC, Unilever, and Sprinklr. Pepper reports 250+ enterprise accounts and more than 2,500 companies served overall.

Distribute is a sales workflow platform that records calls, drafts follow-ups, and builds buyer-ready pages after every meeting. Its DistributeOS offering deploys a full post-call system for revenue teams, combining deal memory, call coaching, and mutual action plans in one workflow.

The platform turns recorded conversations into digital sales rooms, business cases, and one-pagers your buyers can share internally. Reps send a single trackable link instead of scattered attachments, and managers get visibility into who viewed pricing and shared materials with stakeholders.

It fits account executives, sales leaders, and customer success teams who want consistent follow-ups without juggling Gong, Loom, Google Docs, and slide decks separately.