Shadow vs Sembly AI

Shadow is a macOS app that captures what you say, hear, and see on your screen, then runs custom Skills to turn that context into meeting notes, emails, code, or other outputs. It works in the background during calls and on a keyboard shortcut anywhere else, so you stay focused on the conversation instead of juggling notes and follow-ups.

Unlike bot-based meeting recorders, Shadow never joins your call. It detects meetings automatically, transcribes locally on your Mac, labels speakers in real time, and captures meeting screenshots on its own. When a call ends, you pick a Meeting Skill or write your own prompt to generate notes, BANT breakdowns, action items, or follow-up emails.

Outside meetings, Action Skills let you press a shortcut on any screen. Shadow listens to your voice, reads selected text, and screenshots the active window to run prompts that paste results into your app or show them where you are working. Teams at companies like Vercel, Rippling, and Intercom already use it for faster meeting follow-through and hands-free writing.

Sembly AI joins your Zoom, Google Meet, Microsoft Teams, or Webex calls, transcribes the conversation, and turns it into client-ready deliverables like proposals, project briefs, and status reports. The meeting assistant also tracks decisions, action items, sentiment, and talk-time patterns across your workspace history.

Where most meeting bots stop at a transcript, Sembly AI targets professional services teams that bill for follow-up documents. It generates up to 40 AI documents per user on the MAX plan, syncs outcomes to Salesforce, Notion, Slack, and HubSpot, and supports 48 languages with US and EU data residency options.

Project management offices, agencies, IT outsourcers, and HR recruiters are the verticals Sembly AI highlights on its site. Gartner named Sembly an Emerging Visionary in AI tools, and the platform reports 2 million plus client interactions processed.

Basic starts at $17 per month with a free trial, Pro at $29 per user per month, and MAX at $39 per user per month. Annual billing cuts prices to $10, $20, and $30 respectively with a 30 percent discount.