Writitude (formerly Textok) vs TangoEye

Writitude (formerly Textok) is a brand voice and writing guidelines platform built by copywriters in Riga, Latvia. It turns tone and style rules into automated checks that run in real time as writers draft copy, whether the text comes from a freelancer, an in-house marketer, or an external AI tool.

The product centers on configurable writing guides with 100+ parameters covering formality, emotionality, rhythm, inclusivity, capitalization, and emoji usage. You can build guides with a wizard, generate them from sample texts via Guide Builder, or match existing copy to predefined tones with Matcher. Custom glossaries enforce required terms, forbidden words, and exact spelling for brand-specific vocabulary.

Writitude targets lean marketing teams, agencies managing multiple client voices, and growing brands that need consistent communication across channels. The platform shares guides with writers, flags off-brand passages instantly, and claims to cut revision cycles by 60% compared to manual editing rounds.

Maximize your retail success with TangoEye—your gateway to next-level in-store analytics. Utilizing cutting-edge AI and computer vision technology, we transform ordinary CCTV systems into robust analytical tools. Our suite of products including Tango Traffic, Tango Zone, Tango RevOp, and Tango StoreOps, offer unparalleled insight into customer behavior, allowing for accurate measurement and enhancement of foot traffic, zone-wise activity, and overall conversion rates. Understand the reasons behind missed sales opportunities and infrastructural inefficiencies to power up your store performance. Embrace TangoEye's innovative solutions and join leading retail brands in elevating your offline experience.