Last updated 07-24-2026
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Evolv AI
Evolv AI is an experimentation platform for optimizing website and app experiences. Marketing and product teams use it to test UX changes, personalize journeys, and improve conversion metrics without running every test cycle by hand. It is built for enterprises that need continuous optimization across complex customer funnels.
The platform uses active learning to keep testing in production rather than relying on static A/B comparisons. It explores variant combinations, allocates traffic based on live performance, and shifts toward winning experiences automatically. Teams can map customer journeys with Views, run Evaluations against design guidelines, and brainstorm ideas through Ideate with AI.
Growth marketers, CRO specialists, and experimentation engineers at e-commerce, media, and enterprise companies are the core audience. Developers can integrate through a REST API with server-side allocations, while non-technical users build variants in a visual Web Editor.
Active learning allocates traffic to winning variant combinations in production without waiting for manual test conclusions
Views map customer journey touchpoints and distinguish visual states like selected vs unselected product options
Evaluations score digital experiences against your brand guidelines and business goals with measurable benchmarks
Ideate with AI generates test hypotheses from issues found in mapped customer experiences
REST API supports server-side experiment allocation without requiring client-side JavaScript
Chrome extension shows live project data on the page for troubleshooting and QA
Continuous optimization automatically shifts traffic to top-performing combinations when fewer variants are active than expected.
Server-side REST API integration reduces page load impact compared to client-only experimentation tools.
Views and Evaluations connect journey mapping with guideline-based scoring before tests go live.
The public marketing site at evolv.ai is currently private, so product details are mainly available through support and developer documentation.
No self-serve pricing is published on the website.
Some organization-level settings, such as excluding internal users by IP, require contacting [email protected].
Does Evolv AI require client-side JavaScript?
No. Evolv AI offers a REST API for server-side integration so you can allocate participants into experiments without adding client-side JavaScript to your pages. The developers documentation highlights speed, security, and full-stack optimization as benefits of server-side integration.
What is a View in Evolv AI?
A View in Evolv AI is a meaningful point in the customer journey, such as a page or screen in a multi-step flow. Each View can have multiple View States that represent visual differences in the experience, which helps the platform discover optimization opportunities across the full journey.
Does Evolv AI support traditional A/B testing?
Yes. Evolv AI supports a dedicated A/B Test experimentation type where all variants run in their own combination in a single phase. This mode is suited for testing single ideas, especially when they are part of the same variable.
How do I integrate Evolv AI with my website?
Evolv AI can be integrated by adding a script tag to your website or through server-side API calls documented at developers.evolv.ai. The platform also provides a Web Editor for creating variants and a Manager at app.evolv.ai for launching and monitoring projects.
Is there a Chrome extension for Evolv AI?
Yes. Evolv AI offers a Chrome extension that shows project data directly on pages where optimizations are running. It helps teams troubleshoot experiments, confirm user participation, and perform QA without leaving the browser.
Does Evolv AI publish pricing on its website?
Evolv AI does not list public self-serve pricing on its website. The platform is sold as an enterprise solution, and features like internal user IP exclusion require contacting [email protected] for configuration.