Last updated 07-24-2026
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Luma Dream Machine
Luma Dream Machine is Luma AI's video and image generation platform, now delivered through Luma Agents. The web app lets you plan, generate, iterate, and refine creative work across image, video, and audio in one workspace. You describe what you want to make, and the agent handles model selection, generation, and refinement with full project context.
The platform runs Luma's own Ray video models (including Ray3.2 and Ray3.14) alongside third-party image and video models. You can create product ads, brand identity assets, short films from scripts, virtual try-on visuals, and social video ads. Video outputs support text-to-video, image-to-video, video-to-video restyling, reframing, HDR generation, and EXR export for production pipelines.
Luma also exposes Ray and Uni image generation through APIs at platform.lumalabs.ai for developers building creative products and production workflows. Individual plans are credit-based; Team and Enterprise tiers add collaboration, SSO, and dedicated support.
Luma Agents plan, generate, iterate, and refine image, video, and audio with full project context
Ray3.2 and Ray3.14 video models support text-to-video, image-to-video, reframing, and HDR with EXR export
Create product ads, brand systems, virtual try-on assets, and short films from scripts in one workspace
Credit-based plans from Plus through Ultra, with Team and Enterprise tiers for collaboration and SSO
Developer APIs for Ray video and Uni image generation with pay-per-use or dedicated capacity options
Single workspace covers image, video, and audio generation with agent-assisted workflows.
Access to Luma Ray models plus third-party video models like Kling and Veo in one credit system.
API access for developers with pay-per-use and dedicated capacity tiers.
No permanently free tier; all individual plans require a paid subscription.
Credit costs vary widely by model and resolution, which can make budgeting unpredictable.
What is Luma Dream Machine?
Luma Dream Machine is Luma AI's video and image generation product, accessed through the Luma Agents creative workspace at lumalabs.ai. It uses Ray video models and third-party image and video models to generate and refine creative assets from text or images.
How does Luma Agents pricing work?
Luma uses credit-based subscription plans. Plus costs $30 per month (10,000 credits), Pro costs $90 per month (40,000 credits), and Ultra costs $300 per month (150,000 credits). Yearly billing saves up to 20%. Team and Enterprise plans are custom-priced through contact sales.
Can I create videos from images with Luma?
Yes. Luma supports image-to-video generation through Ray models. You can also restyle existing videos, reframe aspect ratios, and turn scripts or podcast clips into short-form video content.
Does Luma offer an API for developers?
Yes. Luma exposes Ray3.2 video and Uni-1.1 image generation APIs at platform.lumalabs.ai. The Build tier is pay-per-use with no commitment; the Scale tier offers dedicated capacity with SLA and moderation for production workloads.
What video models does Luma support?
Luma's own Ray3.2 and Ray3.14 models are available alongside third-party models including Seedance 2.0, Kling Omni, Kling 3.0, Kling 2.6, and Veo 3. Credit costs vary by model, resolution, and duration.