Last updated 08-13-2026
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MagicForm
MagicForm puts a trained chat agent on your site that qualifies visitors, answers product questions, and nudges them toward a booking or purchase. You scan your site or upload documents to build its knowledge base, then drop in a copy-paste widget that runs around the clock.
Most chat widgets either dump visitors into a generic FAQ or hand off to a human queue. MagicForm sits in the middle: it asks the questions you define, checks answers against a learned Q&A bank before responding, and can fire webhooks, Zapier automations, or email alerts when a lead is ready to talk.
Solopreneurs and small teams use it to replace live chat staffing, while agencies pick the Premium plan for white-label domains and unlimited agents. Starter caps you at 500 messages per month on one agent; Pro adds Zapier and three team seats.
Starter plan includes 500 messages per month on one GPT-4o agent with website embed and email notifications
Hallucination guard compares each visitor question to your Q&A bank and refuses to answer below a similarity threshold
Pro plan supports 1,000 messages per month across 3 agents with Zapier, webhooks, and 3 team seats
Premium plan offers unlimited messages, white-label domain hosting, and $10 per extra agent beyond 20
Copy-paste embed code deploys the widget in minutes; edit any bot reply inline while reviewing conversations
Custom question order lets you script exactly what data the agent collects from each prospect
14-day free trial on every paid tier before you commit.
Inline answer editing lets you correct the bot mid-conversation and save fixes to the knowledge base.
Pro and Premium plans route leads through Zapier and webhooks, not just the chat widget.
Premium white-label domain option suits agencies reselling the agent under their brand.
Starter is capped at 500 messages per month, which tight teams can burn through quickly.
No published WhatsApp or SMS channel on the pricing page; deployment is website embed focused.
Premium GPT-4 tier costs $399 per month before per-agent overage fees kick in.
How much does MagicForm cost per month?
MagicForm Starter is $49 per month for 500 messages and one agent. Pro is $149 per month for 1,000 messages, three agents, and Zapier. Premium is $399 per month with unlimited messages and white-label domain support. Every paid plan includes a 14-day free trial.
Does MagicForm integrate with Zapier?
Yes. MagicForm connects to Zapier on the Pro plan and above. You grab an API key from the Launch page, link your Zapier account, and route leads or full conversation transcripts to any connected app.
How does MagicForm prevent wrong answers?
MagicForm builds a question-answer bank when you scan your site or upload documents. For each visitor question it measures similarity to stored pairs; if the match falls below an internal threshold, the agent says it does not know instead of guessing.
Which GPT model powers MagicForm?
MagicForm runs GPT-4o on the Starter plan. Premium plans use GPT-4 for responses, according to the MagicForm FAQ. You can edit any answer inline while reviewing a conversation and save the correction to the knowledge base.
Can MagicForm send email lead alerts?
Yes. MagicForm can email lead notifications to any addresses you configure in automations. Starter includes email notifications alongside the website embed code, and higher tiers add webhooks for custom follow-up flows.
How do I deploy MagicForm on my site?
MagicForm deploys with a copy-paste embed code added to your website editor. The vendor says setup takes a few minutes: scan your content, customize questions and tone, then paste the snippet to go live.