Last updated 06-28-2026
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Novu
Novu is an open-source notification platform that connects your product and your agents to every channel your users already use: in-app inbox, email, SMS, push, Slack, Microsoft Teams, Telegram, and more. Developers and product teams use it to build multi-channel notification workflows without wiring up each provider separately or maintaining notification logic in application code.
The platform centers on workflows you can start in a visual editor and extend in code when you need runtime control, local data access, or React Email templates. Novu Connect adds a separate layer for Claude Managed Agents, letting you plug agents into Slack, WhatsApp, email, and other channels from ready-made templates or your own agent setup.
Novu targets engineering teams shipping transactional and product notifications at scale, plus teams rolling out agent workflows that need to reach users where they work. Customers on the site include MongoDB, Unity, Roche, and Guesty. The project has 36k GitHub stars and 400+ contributors.
Drop an in-app inbox into React or Next.js with a handful of lines of code
Connect 55+ providers across email, SMS, push, chat, and in-app channels
Define workflows in the dashboard, then break into code with Novu Framework
Novu Connect routes Claude agents to Slack, Teams, WhatsApp, and email
Digest, delay, and throttle steps built into workflow logic
Self-hosted deployment available on Enterprise plans
Free tier includes 10,000 workflow runs per month with no credit card required.
55+ provider integrations across email, SMS, push, chat, and in-app channels.
Open source with 36k GitHub stars and self-hosted deployment on Enterprise.
Visual workflow editor with a code escape hatch via Novu Framework.
Used by MongoDB, Unity, Roche, and other enterprise teams listed on the site.
Free plan activity feed retention is limited to 24 hours.
RBAC and expanded environments require Team or Enterprise plans.
Novu Connect agent features are a separate product with its own pricing.
Does Novu have a free plan?
Yes. Novu offers a Free plan at $0 per month with no credit card required. It includes 10,000 workflow runs per month, all channels (email, in-app, SMS, chat, push), up to 20 workflows, two environments, 24-hour activity feed retention, and up to three team members.
How much does Novu Pro cost?
Novu Pro starts at $30 per month. It includes everything in Free plus 30,000 or more workflow runs per month, seven-day activity feed retention, removal of Novu branding, an advanced email editor, and higher rate limits. Additional workflow runs cost $1.20 per 1,000.
What channels does Novu support?
Novu supports in-app notifications, email, SMS, push, and chat channels. Integrations include SendGrid, Twilio, Firebase Cloud Messaging, Slack, Discord, Microsoft Teams, WhatsApp Business, and dozens more providers across 55 integrations listed on the Novu site.
Is Novu open source?
Yes. Novu is open source with 36k GitHub stars and 400+ contributors. You can use Novu Cloud hosted by Novu or deploy self-hosted on Enterprise plans. The open-source codebase lets teams contribute new provider integrations.
What is Novu Connect?
Novu Connect is a Novu product for connecting Claude Managed Agents to channels like Slack, Teams, WhatsApp, email, and Telegram. You can start from pre-built agent templates or connect your own agent, then launch with `npx novu connect` from the terminal.
Does Novu support HIPAA compliance?
Yes. Novu Enterprise plans include HIPAA BAA, dedicated SSO (SAML/OIDC), directory sync (SCIM), custom retention policies, and advanced data residency options across regions including the US, EU, Singapore, UK, Australia, Japan, and South Korea.
Can I use Novu without writing code?
Yes. Novu lets teams start with a visual workflow editor and dashboard for content management. When you need runtime control, local data access, or React Email templates, Novu Framework lets you define workflows in code while still using Novu Cloud for delivery and analytics.