Last updated 07-23-2026
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Consequential (formerly Out Of The Blue)
Consequential, formerly Out Of The Blue, is an eCommerce observability and revenue intelligence platform built for D2C brands. It monitors your Shopify store, ad platforms, and marketing stack to catch revenue leaks before they drain ROAS.
The platform combines three products: Northstar for revenue analytics, Pulse for 24/7 site and pixel monitoring, and Pixel for server-side tracking. It connects to Shopify, Meta, Google, TikTok, Klaviyo, GA4, and 160+ other tools, then surfaces issues like broken pixels, checkout friction, and inflated platform-reported ROAS.
Setup takes about 30 minutes through a no-code Shopify app with no engineering required. The company holds SOC 2 Type I certification and offers a 30-day free trial on paid plans.
Monitors Shopify, Meta, Google, TikTok, Klaviyo, GA4, and 160+ connectors in one revenue hub
Pulse provides 24/7 site, pixel, and funnel monitoring with Slack, email, and SMS alerts
Northstar delivers daily and weekly ROAS, CAC, LTV, and P&L digests with AI root-cause analysis
Pixel adds server-side tracking with Meta CAPI+ and Edgetag for improved event match quality
Detects broken pixels, checkout errors, and inflated platform ROAS before they waste ad spend
No-code Shopify app setup in under 30 minutes with SOC 2 Type I certification
No-code Shopify setup in about 30 minutes with no engineering team required.
Combines revenue analytics, site monitoring, and server-side tracking in one platform.
160+ integrations across ads, analytics, and eCommerce tools.
30-day free trial and a permanently free Base tier for early-stage brands.
Pricing scales significantly with GMV tiers beyond the default $10M to $25M band.
Professional tier adds per-event fees on top of the monthly subscription.
Rebrand to Consequential may cause confusion while both brands remain active.
What is Out Of The Blue?
Out Of The Blue is an eCommerce health monitoring platform that tracks your pre-order customer journey across martech, adtech, your online store, APIs, and third-party tools. It detects and alerts you to revenue-impacting issues in real time.
How long does setup take?
Most eCommerce stores are live within one day using the no-code Shopify app, with setup taking about 30 minutes and no engineer required.
What integrations does it support?
It connects to Shopify, BigQuery, Redshift, Klaviyo, Blotout, Google Ads, Meta, Instagram, Pinterest, TikTok, GA4, and many other marketing, sales, and analytics tools, with additional connectors available on request.
How does pricing work?
Pricing is tiered by annual GMV with Base free for early Shopify brands, Starter at $199 per month, Growth at $499 per month, and Professional at $749 per month plus usage fees. Enterprise and agency plans are custom.
Has Out Of The Blue rebranded?
Yes. The company now operates as Consequential at consequential.io while continuing to serve customers through outoftheblue.ai.