Last updated 07-01-2026
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ProdPad
ProdPad is a product management platform that connects roadmaps, ideas, customer feedback, and objectives in one system. It was built by Janna Bastow and Simon Cast, who invented the Now-Next-Later roadmap format and co-founded Mind the Product. Teams use it to move from scattered slide decks and spreadsheets to a single source of truth for product decisions.
The platform targets product managers, product leaders, and product operations teams at startups and enterprises. Customers include Autodesk, NHS, NBC Universal, Home Depot, and Singapore GovTech. ProdPad emphasizes outcome-focused roadmapping, evidence-based prioritization, and workflows that separate discovery from delivery.
CoPilot PM adds optional AI assistance across the workspace. It can draft specs from linked feedback, surface patterns in customer input, suggest roadmap initiatives, and answer questions using your team's live ProdPad data. Every core feature works without AI, and CoPilot only acts on changes you approve.
Now-Next-Later roadmaps link initiatives to objectives and publish tailored views for different stakeholders
Idea backlog ties each item to supporting feedback, impact scores, and strategic objectives
Signals surfaces themes across Slack, Salesforce, email, support tools, and customer portals
CoPilot PM drafts specs, summarizes feedback, and answers questions using your live workspace data
Two-way sync pushes ready ideas to Jira, Linear, Azure DevOps, GitHub, and Trello from one workflow
Connects roadmaps, ideas, feedback, and OKRs in one workflow instead of separate decks and spreadsheets
Inventors of the Now-Next-Later roadmap format, with publishing views built for stakeholder updates
Unlimited free Reviewer seats make it easy to collect ideas from across the company
Broad integration list covers delivery tools, CRM, support, chat, and SSO
CoPilot PM is optional and only applies changes you explicitly approve
Module-based pricing is configured in the product, so public pricing pages do not list per-module dollar amounts
Teams used to timeline Gantt roadmaps may need time to adopt Now-Next-Later planning
Full value depends on connecting integrations and keeping feedback flowing into the system
Does ProdPad require a credit card to start?
No. You can sign up with an email address and access every ProdPad feature during the trial. Paid subscriptions accept Visa, Mastercard, or American Express through Recurly, with monthly billing or annual billing at a 20% discount.
How long is the ProdPad free trial?
Every new account gets at least 7 days of full access. ProdPad also offers an extending trial that can add more than 30 days total when you complete onboarding tasks inside the product.
Are ProdPad reviewer seats free?
Yes. You can invite unlimited Reviewer contributors at no cost. Reviewers can add and edit their own ideas and feedback, and view or comment on work shared with them.
What tools does ProdPad integrate with?
ProdPad connects to Jira, Linear, Azure DevOps, GitHub, Trello, Slack, Microsoft Teams, Salesforce, Intercom, Confluence, Zapier, and SAML SSO providers such as Okta. It also offers a REST API, webhooks, and an MCP server for agent workflows.
Can I use ProdPad without the AI CoPilot?
Yes. CoPilot PM is optional and can be switched off in account settings. Roadmapping, idea management, feedback capture, OKRs, and integrations all work without AI enabled.
Does ProdPad offer an enterprise plan?
Yes. ProdPad Enterprise is sold through the sales team for larger organizations that need invoicing, multi-year discounts, or broader rollout support. Details are available on the enterprise pricing page.