Last updated 08-21-2026
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Rain
Rain is a full-service creative and media agency built for brands that already have demand momentum and want to scale further. The Portland-based team uses a framework called Transactional Brand Building to pursue sales targets and long-term brand growth at the same time, without treating performance and branding as separate projects.
What sets Rain apart is how tightly strategy, creative, media buying, and analytics are wired together. The agency runs paid campaigns across linear TV, OTT, paid social, search, and more, while backing decisions with proprietary measurement tools like ConsumerID, Tracker, and MindReader. Over 300 people work across 30+ U.S. states, managing roughly $800 million in annual media billings for about 40 active clients.
Rain works best for growth-stage advertisers in categories like ecommerce, healthcare, fitness, and senior-focused products. Case studies on the site cite double-digit lifts in leads, contacts, and online sales for clients such as CenterWell, OOFOS, and Total Gym.
Transactional Brand Building ties short-term sales goals to long-term brand work
ConsumerID segments audiences using your first-party customer database
Tracker draws on $9 billion in customer behavior data for media planning
50+ media buyers cover linear TV, OTT, paid social, search, and podcast buys
MindReader runs quantitative tests on copy concepts and brand momentum
Integrates media, creative, strategy, and analytics under one independent agency.
Proprietary analytics stack includes ConsumerID, Tracker, and MindReader built over 25+ years.
Woman-led agency with 300+ employees and $800 million in annual media billings.
Engagements are agency services with no public pricing page or self-serve signup.
Scope and fees require a sales conversation through the contact form.
Proprietary tools are used inside client engagements, not sold as standalone software.
What services does Rain offer?
Rain the Growth Agency provides four core practices: media buying and planning, creative production, brand and communications strategy, and analytics. Services span linear TV, OTT, paid social, paid search, podcast, radio, and direct response video.
What is Transactional Brand Building?
Transactional Brand Building is Rain's proprietary philosophy for linking marketing strategy, creative, audience targeting, media buying, and analytics so brands can hit sales goals and build long-term brand equity at the same time.
Where is Rain headquartered?
Rain is headquartered at 249 NW Park Avenue in Portland, Oregon. The agency also employs team members remotely across more than 30 U.S. states.
What proprietary analytics tools does Rain use?
Rain built tools including ConsumerID for audience segmentation, Tracker for planning and reporting, MindReader for quantitative research, Signal Link for attribution spikes, WaveCast for media optimization, and Lift Calculator for campaign lift analysis.
What types of clients does Rain work with?
Rain lists about 40 current clients across ecommerce, senior-focused products, fitness, healthcare, and related categories. Featured case studies include CenterWell, EGO POWER+, OOFOS, and Total Gym.
How do I hire Rain as my agency?
Rain does not publish self-serve pricing. Advertisers start through the contact form at rain.agency, selecting services like strategy, creative, media, or analytics so the new business team can follow up.