Last updated 05-05-2024
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Gamelight
Gamelight is a cutting-edge User Acquisition (UA) platform tailored for mobile games, offering a self-serve dashboard powered by a revolutionary AI algorithm. Designed to help game developers and marketers acquire high-quality users at scale, Gamelight utilizes app usage data and player behavior analysis to create personalized gaming experiences.
The platform's exclusive access to unique data points such as app usage, engagement metrics, and competitive game usage, allows for precise targeting options including age, gender, vertical, competitor game, and lookalike audiences. Gamelight’s unique features, like its game recommendation engine and loyalty program which rewards players with points redeemable for gift cards and vouchers, help increase retention and encourage a robust, dedicated fan base.
Game publishers can confidently reach the right demographics and maximize Return On Ad Spend (ROAS) through Gamelight's sophisticated targeting capabilities.
Data Utilization: Analyzes app usage and players' behavior to understand gaming preferences and playtime.
Game Recommendations: Delivers personalized game recommendations aligning with user interests and gaming history.
Reward Algorithm: Offers loyalty points for gameplay, exchangeable for rewards, to maximize retention and engagement.
ROAS Algorithm: Employs an exclusive algorithm to target users most likely to make purchases, enhancing campaign effectiveness.
Advanced Targeting: Provides age, gender, vertical, competitor game, and lookalike targeting to acquire relevant audiences.
1) What is Gamelight?
Gamelight is a revolutionary AI platform designed to optimize mobile games marketing by leveraging user behavior and app data to acquire high-quality users.
2) Does Gamelight offer personalized game recommendations?
Yes, by utilizing advanced algorithms, Gamelight creates detailed user profiles and delivers personalized game recommendations.
3) What kind of targeting options does Gamelight provide?
Gamelight offers various targeting options such as age, gender, vertical, and competitor game targeting, as well as the creation of lookalike audiences.
4) How does Gamelight's rewards system work?
The platform's Reward Algorithm incentivizes users by giving them points for playing games, which can be exchanged for gift cards and vouchers.
5) How can I get in touch with Gamelight?
Gamelight GmbH is headquartered at Mönkedamm 11, 20457 Hamburg, Germany, and can be contacted for a demo or more information via their website.