Last updated 06-27-2026
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Hailuo AI
Hailuo AI is MiniMax's creative studio for turning text prompts and reference images into short videos and stills. You describe a scene, upload optional start and end frames, and the platform renders clips with its Hailuo 2.3 video model. It also ships image generation, a template gallery for themed effects, and a Hailuo Agent workflow for guided projects.
The product leans on strong prompt following for camera movement and scene control, so you can steer motion with natural language instead of manual keyframing. Image-to-video supports first and last frame inputs, and the creation UI exposes resolution and duration controls such as 768p output up to six seconds per clip.
Creators, social media editors, and marketers use Hailuo AI for quick concept videos, stylized photo animations, ad mockups, and trend-based templates ranging from cinematic scenes to pet clips and seasonal effects. A MiniMax Hub tie-in extends access to additional models when you need more than the core web editor.
Hailuo 2.3 handles text and image-to-video with start and end frame control
Strong camera and motion control from plain-language prompts
768p clips up to six seconds from the web editor
Image generation accepts up to three reference images
Template gallery covers ads, pets, ASMR, style transfer, and seasonal effects
Hailuo Agent guides multi-step creative projects
MiniMax Hub unlocks extra models beyond the core editor
Combines video, image, and agent workflows in one MiniMax-branded studio.
First and last frame inputs give precise control over image-to-video transitions.
Large template library covers ads, pets, cinematic scenes, and seasonal trends.
New registrations include free credits to test generation before buying a plan.
Public pricing on hailuoai.com is limited to promotional copy rather than a full plan breakdown.
The main hailuoai.com interface is Chinese-first, which can slow onboarding for English-only users.
Six-second 768p caps may feel tight for longer-form storytelling without external editing.
Does Hailuo AI have a free plan?
Yes. Hailuo AI gives new users free credits when they register so they can try video and image creation without paying upfront. Paid membership is also advertised on the site, with plans starting around ??42 per month.
What video model does Hailuo AI use?
Hailuo AI lists Hailuo 2.3 as its video model in the creation interface. You can generate clips from text prompts or from uploaded start and end frames on hailuoai.com.
Can Hailuo AI generate images as well as videos?
Yes. Hailuo AI includes a separate image creation mode on hailuoai.com where you write a natural-language description and can attach up to three reference images before generating.
What resolution and length can Hailuo AI videos reach?
The Hailuo AI web editor exposes 768p output and six-second clip length options in its video creation flow. Exact credit costs per render depend on the settings you choose at generation time.
What is Hailuo Agent on Hailuo AI?
Hailuo Agent is a dedicated mode on hailuoai.com for guided creative work alongside the standard video and image tabs. It sits next to the core generators in the main navigation.
Does Hailuo AI offer ready-made video templates?
Yes. Hailuo AI publishes a template gallery with categories such as photo transformation, memes, style transfer, ads, love stories, pets, cinematic scenes, ASMR, and holiday themes. Many templates let you upload a photo to generate a themed clip.