Last updated 07-17-2026
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Heatseeker
Heatseeker is a customer intelligence platform for enterprise marketing teams. It pairs always-on synthetic personas with live in-market experiments, both grounded in your first-party data. You ask growth questions in plain language and get behavior-backed answers in minutes, then validate high-stakes bets with real buyers in days.
The platform runs live ad experiments on Meta and LinkedIn, measuring revealed preference instead of survey-stated intent. Synthetic panels are calibrated against those results, with Heatseeker citing up to 95% correlation to real behavior. A Customer Context Layer unifies CRM, transactions, loyalty, and performance marketing so every answer compounds over time.
Heatseeker targets CMOs, brand marketers, performance marketers, and insights leads at companies like L'Or??al, DoorDash, Cisco, and HelloFresh. It integrates with Claude, Gemini, and GPT via MCP, and offers stealth mode for testing under lookalike brands before your name goes live.
Ask growth questions in plain language and get synthetic persona answers in minutes
Run live Meta and LinkedIn experiments against real buyers, with media spend included
Calibrate predictions to up to 95% correlation with verified customer behavior
Test messaging, pricing, and positioning under stealth lookalike brands before launch
Connect via MCP so Claude, Gemini, and GPT validate ideas against real behavior in your workflow
Combines fast synthetic persona answers with live in-market proof on Meta and LinkedIn
Media spend for live experiments is included in plan credits, with no separate ad budget
SOC 2 Type II certified with stealth mode for brand-safe testing before public launch
MCP integration lets teams validate messaging inside Claude, Gemini, and GPT workflows
Used by enterprise brands including L'Or??al, DoorDash, Cisco, and HelloFresh
No self-serve signup; all plans require a sales demo to purchase
Annual pricing starts at $55,000, placing it out of reach for small teams and startups
No free tier or trial period listed on the pricing page
Synthetic persona segment limits vary by plan, from 3-5 on Base to custom on Enterprise
How much does Heatseeker cost?
Heatseeker annual plans start at $55,000 per year for Base, $105,000 for Pro, and $185,000 for Scale. A one-off project costs $29,000 for a 3-month live validation engagement. Enterprise pricing is custom. All plans require a sales conversation to purchase.
How is Heatseeker different from traditional market research?
Heatseeker measures what real buyers do in live markets, not what they say in surveys. The platform cites up to 95% correlation with verified behavior, compared to 20-30% accuracy for survey-stated intent. Live experiments return statistically significant results in days rather than quarters.
What is a synthetic persona in Heatseeker?
A synthetic persona is an AI model of a customer segment trained on your first-party data and verified behavioral results from live experiments. You can question it directly and get answers in minutes. Personas are calibrated against real outcomes and never used to train third-party models.
Does Heatseeker integrate with AI assistants?
Yes. Heatseeker connects to Claude, Gemini, and GPT via MCP so your team can validate messaging and pricing against real buyer behavior inside the AI tools they already use. Pro and Scale plans include AI chat integration; Scale adds agentic integration.
Is Heatseeker secure for enterprise use?
Heatseeker is SOC 2 Type II audited with AES-256 encryption at rest and TLS in transit. Your first-party data is never used to train third-party models. The platform offers stealth mode for brand-safe testing, SAML SSO on Scale and Enterprise plans, and a DPA on request.
Who uses Heatseeker?
Heatseeker serves enterprise marketing teams including CMOs, brand marketers, performance marketers, and insights leads. Published customers include L'Or??al, Cisco, Hearst, DoorDash, Boost Mobile, KPMG, HelloFresh, and Wamo Bank.