Last updated 09-02-2026
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Omniconvert
Omniconvert connects conversion testing, customer analytics, and automated growth execution for DTC and retail brands. The company has run optimization work since 2012 and reports more than 70,000 experiments across 2,500+ active brands, with Decathlon, Patagonia, Auchan, and Culture Kings among its customers.
Most marketing stacks stop at dashboards: Klaviyo sends email, Meta runs ads, and analytics tools report what already happened. Omniconvert's newest layer, Nexus, closes that gap with 840 AI agents that detect profit leaks, rank experiments from a 70,000-test dataset, generate ad creative, and stage campaigns for human approval. Explore still handles no-code A/B testing and personalization with 248+ audit criteria, while Pulse captures NPS and on-site feedback with NLP analysis.
Growth managers, CRO specialists, and performance marketers use Omniconvert when they want True Profit measurement (contribution margin after COGS, shipping, and returns) instead of vanity ROAS, plus RFM segmentation synced to Meta, Google Ads, and Klaviyo. Nexus onboards founding Shopify brands; Explore and Pulse work across Shopify, BigCommerce, Magento, and custom stores.
Nexus runs 840 AI agents across 7 functions that detect anomalies in under 15 minutes and rank experiments from 70,000+ historical tests
Explore offers no-code A/B and multivariate testing, website overlays, and on-site surveys with 248+ CRO audit criteria
Pulse collects NPS, CSAT, and CES feedback with NLP analysis and real-time alerts tied to customer segments
True Profit tracking measures contribution margin after COGS, shipping, returns, and ad spend instead of ROAS alone
RFM segmentation and CLV analytics sync audiences to Meta, Google Ads, and Klaviyo for retention campaigns
Competitor ad library monitoring classifies rival creative angles and drafts counter-campaign briefs within 24 hours
Integrations with Shopify, GA4, Meta Ads, Google Ads, TikTok Ads, Klaviyo, Gorgias, Trustpilot, and Judge.me
Explore free tier covers 50,000 tested visitors with the complete feature set, not a stripped-down demo
Three-product suite covers AI execution, CRO testing, and customer voice in one connected growth system
True Profit measurement goes beyond ROAS to account for COGS, shipping, returns, and platform fees
Built on 13 years and 70,000+ experiments with brands like Decathlon, Patagonia, and Auchan
Nexus supports Shopify only at launch, with TikTok Ads, Pinterest Ads, and Klaviyo email generation on later roadmaps
Paid Explore pricing requires selecting a traffic tier; specific dollar amounts are not listed on the public pricing page
Focused on DTC ecommerce and omnichannel retail, with no solutions for non-retail business types
Is Omniconvert free to use?
Omniconvert Explore includes a $0 tier for up to 50,000 tested visitors per month with the full feature set. Nexus is free for founding brands during onboarding. Pulse Essential and Advanced plans are $0 per year, with Pulse Expert at $290 per year.
What ecommerce platforms does Omniconvert support?
Omniconvert Explore and Pulse work with Shopify, Shopify Plus, BigCommerce, Magento, VTEX, and custom-built stores via a tracking script or CMS plugins. Omniconvert Nexus supports Shopify stores and installs from the Shopify App Store.
What is the difference between Omniconvert Nexus, Explore, and Pulse?
Omniconvert Nexus is the AI execution engine that detects profit leaks, generates ad creative, and stages campaigns for your approval. Explore handles CRO with A/B testing, personalization, and on-site surveys. Pulse captures customer voice through NPS and feedback surveys with NLP analysis and real-time action triggers.
Does Omniconvert replace my marketing team?
No. Omniconvert handles execution tasks like data reconciliation, experiment prioritization, and creative generation. Your team keeps control over strategy, brand direction, budget decisions, and final approval on campaigns and customer communications.
How does Omniconvert measure profit differently from ROAS?
ROAS measures revenue per dollar of ad spend. Omniconvert True Profit subtracts COGS, shipping, returns, refunds, and platform fees to show actual contribution margin per campaign, product, and customer segment. A campaign with strong ROAS can still be unprofitable after these costs.
Does Omniconvert Nexus require Shopify?
Omniconvert Nexus supports Shopify stores and connects through the Nexus AI Growth app on the Shopify App Store. Omniconvert Explore and Pulse work with BigCommerce, Magento, VTEX, and other self-hosted ecommerce platforms.