Last updated 07-01-2026
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Omniconvert
Omniconvert is an ecommerce growth platform built for DTC brands, online retailers, and omnichannel companies. The company has run conversion optimization since 2012 and reports more than 70,000 experiments across its customer base, with brands like Decathlon, Patagonia, Auchan, and Culture Kings on the platform.
The product suite spans three layers of growth. Nexus is the newest layer: an AI execution engine with 840 agents that monitor Shopify, Meta, Google Ads, GA4, and Klaviyo data, detect profit leaks, generate ad creative, and launch campaigns after human approval. Explore handles CRO with no-code A/B testing, personalization, and on-site surveys. Pulse captures voice-of-customer feedback through NPS, CSAT, and CES surveys with NLP analysis and real-time alerts.
Omniconvert targets growth teams tired of stitching data across dashboards manually. The platform emphasizes True Profit measurement over vanity ROAS, RFM segmentation, and closing the loop between customer feedback and experimentation. It integrates natively with Shopify, BigCommerce, Magento, Klaviyo, and major ad platforms.
Nexus AI engine with 840 agents that detect anomalies, rank experiments, and generate ad creative from unified Shopify and ad data
Explore runs no-code A/B tests, multivariate experiments, website overlays, and on-site surveys without developer tickets
Pulse collects NPS, CSAT, and CES feedback with NLP analysis and real-time alerts tied to customer segments
True Profit tracking measures contribution margin after COGS, shipping, returns, and ad spend instead of ROAS alone
RFM segmentation and CLV analytics sync audiences to Meta, Google Ads, and Klaviyo for retention campaigns
Competitor ad library monitoring classifies rival creative angles and drafts counter-campaign briefs within 24 hours
Integrations with Shopify, GA4, Meta Ads, Google Ads, Klaviyo, Gorgias, Trustpilot, and Hotjar
Free Explore tier covers 50,000 tested visitors with the complete feature set, not a stripped-down demo.
Three-product suite covers AI execution, CRO testing, and customer voice in one platform.
True Profit measurement goes beyond ROAS to account for margins, returns, and shipping costs.
Trusted by major retail brands including Decathlon, Patagonia, and Auchan with 13 years of CRO data.
Nexus is in pre-launch beta with Shopify-only support at launch and full automation arriving later in 2026.
Paid Explore pricing requires selecting a traffic tier; specific dollar amounts are not listed publicly on the pricing page.
Focused exclusively on DTC, ecommerce, and omnichannel retail with no solutions for other business types.
Is Omniconvert free to use?
Yes. Omniconvert Explore offers a free plan for up to 50,000 tested visitors per month with the full feature set and no credit card required. Nexus is free during its beta period with no trial countdown. Pulse has Essential and Advanced plans at $0/year, with an Expert plan at $290/year.
What ecommerce platforms does Omniconvert support?
Omniconvert works with Shopify, Shopify Plus, BigCommerce, Magento, VTEX, and custom-built stores. Nexus currently launches with Shopify support. You install a tracking script or use platform plugins for WordPress, Joomla, and other CMS platforms.
What is the difference between Omniconvert Nexus, Explore, and Pulse?
Nexus is the AI execution engine that acts on your data: it detects profit leaks, generates ad creative, and launches campaigns after your approval. Explore handles CRO with A/B testing, personalization, and surveys. Pulse captures customer voice through NPS and feedback surveys with NLP analysis and real-time action triggers.
Does Omniconvert replace my marketing team?
No. Omniconvert handles the execution layer like data reconciliation, experiment prioritization, and creative generation. Your team retains control over strategy, brand direction, budget decisions, and final approval on campaigns and customer communications.
How does Omniconvert measure profit differently from ROAS?
ROAS measures revenue per dollar of ad spend. Omniconvert True Profit subtracts COGS, shipping, returns, refunds, and platform fees to show actual contribution margin per campaign, product, and customer segment. A campaign with strong ROAS can still be unprofitable after these costs.