Last updated 06-30-2026
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Universe
Universe is a visual, no-code website builder you can use from your phone, tablet, or computer. You drag and drop blocks on a grid to lay out pages without writing HTML or CSS, then publish portfolios, stores, blogs, event pages, or link-in-bio sites from the same editor.
The product won a 2023 Apple Design Award and ships native apps for iPhone, iPad, and Mac, plus a web app at web.univer.se. Universe reports more than 7,000 five-star App Store reviews and over one million sites built on the platform.
Universe also bundles e-commerce, mailing lists, SEO tools, and analytics into the builder. Paid plans add custom domains, branding controls, faster payouts, and higher limits on storage, video uploads, and weekly AI image and copy generations.
Drag-and-drop Grid editor with no HTML or CSS required
Generate website elements with AI in minutes
Sell physical products and digital downloads from your site
Native iPhone, iPad, and Mac apps plus a web builder
Built-in mailing list, SEO tools, and traffic analytics
Buy a custom domain or connect a third-party domain you already own
Build and publish from iPhone, iPad, Mac, or the web without touching code.
Commerce, mailing lists, analytics, and SEO tools are built into the same editor.
Free plan covers core site building with unlimited blocks and SEO tools.
Won a 2023 Apple Design Award with strong App Store review volume cited on the homepage.
Free plan limits sites to five pages and blocks commerce and custom domains.
AI image, copy, and text tools have tight caps unless you upgrade to a paid plan.
Universe fees on commerce range from 5% on Base to 0% only on the Complete plan.
Does Universe have a free plan?
Yes. Universe offers a Free plan at $0 that includes a custom grid-built site, mailing list tools, unlimited blocks, SEO tools, and up to five pages. Paid Base, Pro, and Complete plans unlock commerce, branding controls, custom domains, and higher storage and AI limits.
What platforms does Universe support?
Universe runs as a native iPhone, iPad, and Mac app and as a web app at web.univer.se. The marketing site also notes that responsive sites resize to any screen size without maintaining separate mobile and desktop versions.
Can I sell products on a Universe website?
Yes. Universe includes commerce blocks for physical goods and digital downloads, with Apple Pay and PayPal checkout, inventory management, coupons, and shipping label printing on supported plans. Commerce fees vary by plan, from 5% on Base down to 0% on Complete.
How much do Universe paid plans cost?
Universe Base costs $12 per month or $72 per year, Pro costs $25 per month or $200 per year, and Complete costs $50 per month or $500 per year. The Free plan stays at $0.
Does Universe include AI tools?
Yes. Universe includes AI image creation, AI copy writing, and AI text editing. Free sites get five total uses per AI tool, while paid plans raise weekly limits up to 250 per week on the Complete plan.
Can I use my own domain with Universe?
Universe lets you buy a custom domain inside the app or connect a third-party domain you already own. Third-party domain support is included on paid plans, not on the Free plan.