Last updated 07-22-2026
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SightX
SightX is an all-in-one consumer research platform for designing surveys, fielding studies, and turning responses into actionable insights. Teams use it for concept testing, brand tracking, pricing research, and audience segmentation without juggling separate tools. The platform pairs built-in analytics with access to global consumer panels so marketers and researchers can move from question to answer in one place.
At the center is Ada, SightX's generative research assistant. Ada helps scope projects, draft surveys and experiments, classify open-ended responses, and produce executive summaries from a prompt. Automated methods like MaxDiff, conjoint, Van Westendorp, and Gabor-Granger sit alongside that guidance, which is a different setup than a basic survey builder.
SightX targets product managers, brand managers, insights teams, and marketers who need professional-grade methodologies without building a full in-house research operation. Logo walls on the site include Bloomberg, Home Depot, Hershey, and HBO Max. SightX has also joined forces with Rep Data to expand end-to-end research services.
Researchers can reach qualified consumers across 100+ countries through SightX's panel network. Automated data cleaning, significance testing, and real-time dashboards are built into the workflow from survey design through export.
Ada drafts surveys and experiments from a prompt right on your dashboard
MaxDiff, conjoint, Van Westendorp, and Gabor-Granger in one research suite
Panels across 100+ countries with access to over 100 million consumers
Async video interviews with transcript analysis and searchable media libraries
NLP text analysis sorts open ends by topic, keyword, or sentiment in seconds
Exports to Excel and PowerPoint on Professional; SPSS added on Enterprise
Covers the full research workflow from survey design through advanced analytics in one platform.
Ada automates survey creation, open-end analysis, and executive summary generation.
Global panel access across 100+ countries with automated data quality checks.
In-house research services available for teams that want hands-on support.
No public pricing; Professional and Enterprise both require talking to sales.
Several advanced methods, including MaxDiff, conjoint, and Van Westendorp, are Enterprise-only per the pricing feature table.
Research services and panel usage carry additional fees beyond the base subscription.
Does SightX have a free plan?
SightX does not list a free self-serve tier on its pricing page. Plans are sold as Professional (up to 3 users) and Enterprise, both requiring a conversation with sales to get pricing.
What is Ada by SightX?
Ada is SightX's generative research assistant built into the platform. It suggests best practices, creates tailored surveys and experiments, analyzes open-ended responses, and generates executive summaries from prompts.
What research methods does SightX support?
SightX supports concept testing, brand tracking, MaxDiff, conjoint, Van Westendorp, Gabor-Granger, key driver analysis, TURF analysis, heat mapping, video interviews, audience segmentation, and NLP text analysis.
Can I try SightX before buying?
SightX offers a free trial request on its Ada product page. You can submit a trial request through the demo form rather than signing up for a public free tier.
How large is SightX's consumer panel network?
SightX provides access to qualified consumers across 100+ countries through more than 250 panel partners. The homepage cites over 100 million consumers available for targeting.
Who uses SightX?
SightX is used by research and insights teams, product managers, marketers, and brand managers. Published case studies include Kent Pet Group, TCC Global, Amplify Snack Brands, and Bonterra Organic Estates.