Last updated 07-22-2026
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Wati
Wati is a conversational growth platform built around WhatsApp Business API access, team inbox workflows, and automation for marketing, sales, and support teams. It started as a WhatsApp team inbox in 2020 and now spans broadcast campaigns, no-code chatbots, Instagram and Facebook messaging, click-to-WhatsApp ads, and voice calling from one dashboard.
The platform is aimed at small and mid-sized businesses that want to run customer conversations at scale without stitching together separate tools. Wati reports more than 16,000 customers across 190+ countries, with solutions tailored to e-commerce, education, healthcare, and agency use cases.
Wati AI adds a conversational intelligence layer on top of the core product, including Copilot, AI agents through Astra, and bring-your-own-agent options. Astra lets teams build and deploy agents to web, WhatsApp, and voice channels with natural language setup, CRM integrations, and analytics.
Official WhatsApp Business API setup with zero-fee onboarding and blue tick verification help
Unified team inbox for WhatsApp, Instagram, Facebook Messenger, SMS, website chat, and voice
No-code chatbots and automation triggers for lead capture, support routing, and follow-ups
Broadcast campaigns and click-to-WhatsApp ad flows to turn ad clicks into conversations
Astra AI agents deploy to web, WhatsApp, and voice with natural language builder and CRM sync
100+ integrations including HubSpot, Shopify, Salesforce, Zapier, Zoho CRM, and WooCommerce
Strong WhatsApp Business API focus with official setup help and blue tick verification support.
Single inbox covers WhatsApp, Instagram, Facebook, SMS, website chat, and voice calling.
No-code chatbots and automation triggers reduce manual reply work for sales and support teams.
Broad integration library with HubSpot, Shopify, Salesforce, Zapier, and Zoho CRM connectors.
Astra adds deployable AI agents across web, WhatsApp, and voice without requiring code.
Core subscription prices are not listed publicly on the pricing page; you need to start a trial or contact sales.
WhatsApp message usage is billed separately from platform subscriptions via a rate card.
Some advanced features like Astra AI agents, Shopify add-ons, and high-volume sending require paid add-ons.
Setting up WhatsApp API access requires a Meta Business Manager admin and a phone number not tied to an existing WhatsApp account.
What is Wati?
Wati is a conversational customer engagement platform centered on WhatsApp Business API access. It combines a shared team inbox, campaign tools, no-code chatbots, and AI agents for marketing, sales, and support teams.
Does Wati offer a free trial?
Yes. Wati offers a 7-day free trial with zero setup fees. Pricing page copy also notes up to about 25% off and free dedicated onboarding with an annual subscription.
What channels does Wati support?
Wati supports WhatsApp messaging and calling, Instagram DMs and comment automation, Facebook Messenger, SMS, website chat widgets, QR codes, and wa.me links from a shared inbox.
What is Astra by Wati?
Astra is Wati's AI agent product for building and deploying customer support agents to web, WhatsApp, and voice. It includes natural language setup, lead qualification, voice cloning, and integrations with HubSpot, Slack, Salesforce, and the Wati team inbox.
How does Wati pricing work?
Wati sells Growth, Pro, and Business subscription tiers plus a pay-as-you-go single-user plan. Subscription prices are shown in-product, and message usage is billed separately based on Wati's rate card. Pro includes 5 users with additional seats at $24 per user per month; Business includes 5 users with additional seats at $69 per user per month.
Does Wati have mobile apps?
Yes. Wati lists iOS and Android apps on its website, with App Store and Google Play download links in the navigation.