Last updated 07-24-2026
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WhatConverts
WhatConverts is lead tracking and reporting software built for marketing agencies, in-house teams, and business owners who need to know which campaigns actually produce revenue. It captures calls, web forms, chats, and eCommerce transactions in one place, then ties each lead back to the marketing source that created it.
The platform covers the full workflow from capture to reporting. You add a tracking script, connect forms and phone numbers, then search, qualify, and value leads inside a single dashboard. Marketing reports, custom report builder views, and real-time reporting help teams show clients or stakeholders which channels and keywords deliver qualified leads.
WhatConverts integrates with more than 1000 tools, including Google Ads, Bing Ads, Facebook Ads, Pipedrive, Calendly, and AgencyAnalytics. It is ranked #1 on G2 for call tracking and marketing attribution, with a 14-day free trial on paid plans.
Track calls, forms, chats, and eCommerce transactions with marketing attribution attached to every lead
Search, qualify, value, and export leads from one dashboard instead of juggling separate tools
Build marketing reports and custom report views that show which campaigns and keywords drive revenue
Connect to more than 1000 integrations, including Google Ads, Bing Ads, Facebook Ads, and major CRMs
Use dynamic number insertion, call recording, call flows, and scheduled reports on higher-tier plans
Captures calls, forms, chats, and transactions in one platform with source-level attribution.
More than 1000 integrations make it easier to fit into existing agency and marketing stacks.
Strong review presence on G2 and Capterra, with reporting tools agencies can show clients directly.
Higher tiers add call flows, scheduled reports, customer journey data, and lead intelligence rules.
14-day free trial lowers the barrier to testing before committing to a paid plan.
Entry pricing starts at $30 per month for call tracking only, with usage credits on top of the base fee.
Agency plans jump to $500 per month and above, which may be steep for smaller shops.
White labeling costs an extra $50 per month on eligible plans.
Setup requires adding tracking code, connecting forms, and configuring phone numbers before data flows in.
Does WhatConverts offer a free trial?
Yes. WhatConverts offers a 14-day free trial on its paid plans. You can start from the pricing page or homepage without committing to a long-term contract upfront.
What types of leads can WhatConverts track?
WhatConverts tracks phone calls, text messages, web forms, chat conversations, and eCommerce transactions. Each lead can be tied back to the marketing source, campaign, or keyword that generated it.
Who is WhatConverts built for?
WhatConverts is built for marketing agencies, in-house marketers, franchises, and business owners who run paid or multi-channel campaigns and need clear lead attribution and client-ready reporting.
Does WhatConverts integrate with ad platforms and CRMs?
Yes. WhatConverts supports more than 1000 integrations, including Google Ads, Bing Ads, Facebook Ads, Google Analytics, Pipedrive, Calendly, Intercom, and AgencyAnalytics.
How do you set up WhatConverts?
Setup starts with creating an account, adding the WhatConverts tracking code to your site, selecting the forms you want to track, and assigning tracking phone numbers to marketing sources.