Last updated 07-03-2026
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20paths
20paths helps teams build interactive product demos and step-by-step guides that prospects can click through at their own pace. You capture flows in your live product, then customize chapters, branching paths, CTAs, and branding before sharing demos as links or embeds on your site, in email, or inside help centers.
The platform adds automatic highlights, annotations, and AI-generated text overlays, plus translation into 12+ languages so one demo can serve multiple markets. Variables let you personalize demos with a prospect's company or user name without rebuilding each version.
It fits product marketing, sales, customer success, and growth teams that want self-serve walkthroughs for onboarding, PLG conversion, and support instead of static screenshots or long screen recordings.
Click through your product once and get a demo with auto highlights and annotations
Add chapters, branching paths, intro screens, CTAs, and lead-capture forms
Personalize demos with dynamic company and user name variables
Translate demo text into 12+ languages with built-in AI translation
Embed demos on websites, share links in sales cycles, or drop them into help centers
Blur sensitive fields and use zoom-and-pan to keep viewers focused on key steps
Track views, engagement, and conversion with demo analytics dashboards
Free Solo tier covers basic demo and guide publishing without upfront cost.
Built-in AI annotations and 12+ language translation reduce manual demo prep work.
Branching, variables, and custom branding support personalized sales and onboarding flows.
Paid Team plan requires a minimum of 10 users.
Solo plan caps public demos and guides at two each.
No refunds are offered per the 20paths terms and refund policy.
Is 20paths free to use?
Yes. 20paths offers a Solo plan at $0 per month with up to 2 publicly shared demos, 2 guides, 1 shareable help center, and 1 editor user. Paid Pro and Team plans add unlimited demos, watermark removal, custom domains, and collaboration features.
What can I create with 20paths?
20paths lets you create interactive product demos, step-by-step guides, and shareable help centers. Demos support chapters, branching, CTAs, forms, and embeds for websites, email, and support docs.
Does 20paths include AI features?
Yes. 20paths adds automatic text annotations, generative AI text for demo overlays, and AI translation into 12+ languages so you can localize demos without manual rewrites.
Can I embed 20paths demos on my website?
Yes. 20paths demos can be shared as links or embedded on websites, help centers, and social channels. The homepage also lists integrations for distributing demos across your marketing and support stack.
Does 20paths have a Chrome extension?
Yes. 20paths offers a free Chrome extension called 20paths How Do I Tutorial for capturing product walkthroughs while you click through your app.
How much does the 20paths Pro plan cost?
The Pro plan is listed at $35 per month on the 20paths pricing page. It includes unlimited demos and guides, watermark-free sharing, privacy controls, custom CTAs, and a custom help center domain.