Claap

Claap

Claap captures every sales conversation across Zoom, Google Meet, Teams, phone calls, in-person meetings, and email without dropping a notetaker bot into the room. Recordings turn into transcripts, summaries, CRM updates, coaching scores, and structured deal data your team can search, share, and feed into external agents through Claap MCP.

The platform is built around a full revenue workflow: record calls, enrich CRM fields automatically, run deal and pipeline analytics, coach reps against frameworks like MEDDIC or SPICED, and push summaries into Slack, Notion, or your CRM. Claap AI can draft follow-up emails, surface objections, and answer questions across multiple meetings. Claap MCP exposes labeled call data to Claude, ChatGPT, Cursor, and other MCP clients so GTM teams can query deals and objections in plain language.

Claap is part of the lemlist family and targets B2B sales teams, revenue leaders, and RevOps groups that want conversation intelligence without the cost or friction of legacy sales tooling. The product is SOC 2 Type II certified and GDPR compliant, with a Trust Center for security documentation.

Top Features:
  1. Records Zoom, Meet, Teams, phone, and in-person calls without a bot joining the meeting

  2. Transcribes conversations in 99+ languages with speaker identification and searchable transcripts

  3. Auto-fills CRM fields in HubSpot, Salesforce, Attio, and Pipedrive from meeting content

  4. Scores calls against MEDDIC, BANT, SPICED, SPIN, or custom sales frameworks

  5. Claap MCP connects call and deal data to Claude, ChatGPT, Cursor, and n8n workflows

  6. Drafts follow-up emails and pushes AI summaries to Slack, Notion, and 30+ integrations

Pros:
  1. Bot-free recording works across Zoom, Meet, Teams, phone, and in-person conversations.

  2. Business plan includes CRM auto-complete for HubSpot, Salesforce, Attio, and Pipedrive.

  3. Claap MCP lets teams query labeled call data from Claude, ChatGPT, and other MCP clients.

  4. Free Basic tier includes MCP access and 99-language transcription at no cost.

  5. SOC 2 Type II certified with GDPR-compliant hosting options.

Cons:
  1. Free Basic plan caps users at 10 videos and 300 total recording minutes.

  2. Business-tier features like CRM auto-complete and AI coaching require the ???48+ license.

  3. Listed prices are in euros; USD billing is not shown on the public pricing page.

  4. Paid plan free trials require contacting sales rather than self-serve activation.

FAQs:

Does Claap have a free plan?

Yes. Claap offers a free Basic license at ???0 per license per month with 10 videos per user, 300 minutes of recording, calendar sync, 99-language transcription, basic AI summaries, and access to the Chrome recorder extension and Claap MCP.

How much does Claap cost?

Claap Pro starts at ???24 per license per month when billed annually (???30 monthly). The Business plan for revenue teams starts at ???48 per license per month annually (???60 monthly) and adds CRM auto-complete, AI coaching, deal insights, and Claap AI. Enterprise pricing is custom and requires contacting sales.

Which meeting platforms does Claap support?

Claap records Google Meet, Zoom, and Microsoft Teams natively. It also captures phone calls through integrations like Aircall, Ringover, and lemlist VoIP, plus in-person conversations and uploaded audio or video files via the desktop app and Chrome extension.

What languages does Claap transcribe?

Claap supports transcription in 99+ languages and accents. The meeting recorder page cites 99.5% transcription accuracy across more than 100 languages with automatic speaker identification.

Is Claap secure?

Claap is SOC 2 Type II certified and offers GDPR-compliant services. Workspace admins control recording and sharing permissions, and the company publishes security documentation through its Trust Center at trust.claap.io.

What is Claap MCP?

Claap MCP is a Model Context Protocol server that connects Claap call recordings, deals, contacts, and labeled insights to AI tools like Claude, ChatGPT, and Cursor. Users authenticate with OAuth or a workspace API key and query objections, pain points, and pipeline data in plain language.

Can I try Claap before paying?

You can sign up for a free Basic workspace at app.claap.io/sign-up without a credit card. Paid plan trials are available by contacting the Claap sales team to unlock a trial of Pro or Business licenses.

Category:

Pricing:

Freemium

Tags:

AI Sales Assistant
Sales Automation
CRM
Meeting Recording
Productivity
B2B
Sales Insights
Training
Conversation Intelligence
Revenue Intelligence
Sales Coaching
MCP

Tech used:

Ant Design
jQuery
Webflow
Amazon CloudFront
Google Analytics
Google Tag Manager
Segment
Font Awesome
Ruby

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