Last updated 07-28-2026
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The Brief (formerly Creatopy AI)
The Brief (formerly Creatopy AI) turns a website URL, prompt, or product feed into display, HTML5, video, and animated ad units you can resize, translate, and publish from one workspace. Ad Studio carries 5,000+ templates, AI copy and image tools, and feed-based bulk variations on the same canvas banner teams already use for production. You export JPG, PNG, WEBP, GIF, HTML5, MP4, PDF, and AMP without switching to a separate design app.
Most AI image tools stop at static assets. The Brief is built for ad throughput: feed-linked bulk variations, automated A/B tests, ad serving across 25+ networks, and compliance checks before launch. The trade-off is narrow focus. You are buying campaign production infrastructure, not a general design suite for decks or organic social posts.
Marketing agencies, in-house brand teams, and sales and marketing groups use it to localize creative across markets, lock brand kits across seats, and skip manual resizing across dozens of banner sizes. Retail, healthcare, finance, and agency workflows lean on the feed builder and one-click translation when campaigns span formats and languages.
Pro plan starts at $29 per month billed annually with a 7-day free trial and no card required
Export static and animated ads as JPG, PNG, WEBP, GIF, HTML5, MP4, PDF, or AMP
5,000+ design and video templates plus Photoshop and Figma import in Ad Studio
Ultra and Team plans publish directly to Meta and Google Ads across 25+ ad networks
Ultra tier includes 100,000 ad serving impressions per month and 20 Brand Kits
AI video generation uses OpenAI Sora 2 and Google Veo 3.1 on supported plans
Team plan covers 2 to 10 seats with real-time co-editing and shared brand systems
Covers discovery, creation, launch, and optimization in one connected campaign loop
AI image, video, and copy generation included on paid plans without credit counters
Feed builder turns one master design into hundreds of localized ad variations
Direct publishing to Meta and Google Ads on Ultra and Team tiers
7-day free trial with no credit card required on Pro, Ultra, and Team
Ad serving and direct publishing require Ultra, Team, or Enterprise, not Pro
Pro plan limits you to one seat and five Brand Kits
Enterprise SSO, API, and DAM integrations require a custom sales contract
Is The Brief free to use?
The Brief offers a 7-day free trial on Pro, Ultra, and Team plans with no credit card required. You can test Ad Studio, AI generation, and exports before subscribing. After the trial, Pro starts at $29 per month billed annually.
What does The Brief Pro plan cost?
The Brief Pro plan is $29 per month billed annually at $348 per year. It includes Ad Studio, 5,000+ templates, AI image, video, and copy generation for normal use, and export to JPG, PNG, WEBP, GIF, HTML5, MP4, PDF, and AMP.
Can The Brief publish ads to Meta and Google?
Yes. The Brief Ultra and Team plans publish directly to Meta and Google Ads and serve ads across 25+ networks. The Pro plan focuses on design and export without the ad serving and direct publishing features on higher tiers.
What export formats does The Brief support?
The Brief exports JPG, PNG, WEBP, GIF (static and animated), HTML5, MP4, PDF, and AMP from Ad Studio. Every paid plan includes unmetered exports across these formats with no separate credit counters.
Did Creatopy become The Brief?
Yes. Creatopy rebranded to The Brief in October 2025 as an AI marketing platform covering discovery, creation, launch, and optimization. Existing Creatopy projects, logins, and editor workflows carry over at thebrief.ai.
How many templates does The Brief include?
The Brief includes 5,000+ design and video templates in Ad Studio on every plan. Templates cover banners, GIF ads, HTML5 units, LinkedIn banners, YouTube banners, and video ads across common display sizes.
What AI video models does The Brief use?
The Brief lists AI video and UGC generation powered by OpenAI Sora 2 and Google Veo 3.1 on supported plans. Video features also include captions generation and animation tools through Magic Animator and the online video editor.