Last updated 08-11-2026
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Strella
Strella runs customer research interviews with an AI moderator and turns transcripts into themes, clips, and highlight reels within hours. You define objectives, generate a discussion guide, recruit participants, and let the platform conduct follow-up questions in real time.
Traditional qual research bottlenecks on scheduling and synthesis. Strella keeps the full workflow in one place: guide creation, panel recruitment across millions of participants, screen and video capture for prototypes, and searchable synthesis tied to verbatims. Teams report compressing weeks of analysis into days.
Product managers, UX researchers, and consumer insights teams at companies like Duolingo, DraftKings, and Daily Harvest use it for concept tests, usability studies, and always-on feedback. The platform supports 46+ languages, SOC-II and GDPR compliance, and offers a sample interview before you book a demo.
AI-moderated interviews with dynamic follow-up questions based on responses
Real-time synthesis with verbatims, themes, and auto-generated highlight reels
Recruit from a global panel of over 3 million participants
Supports 46+ languages with multilingual AI moderation
Upload past recordings for immediate synthesis in the research repository
Screen and video recording for prototype, website, and ad stimulus tests
Series A funding of $14 million announced on the Strella blog
End-to-end workflow from discussion guides through synthesis and highlight reels.
AI moderation runs 24/7 across 46+ languages with unlimited parallel interviews.
Upload legacy recordings and search across a shared research repository.
Public pricing is usage-based and requires booking a demo for plan details.
Sample interview is available but full studies need a sales conversation.
Heavy reliance on AI moderation may still need human researchers for sensitive studies.
What is Strella?
Strella is a customer research platform that uses AI to moderate qualitative interviews and synthesize themes in hours. It covers discussion guides, recruitment, interviewing, and insight sharing in one workflow.
How does Strella moderation work?
Strella can run AI-moderated interviews 24/7 with dynamic follow-ups based on participant answers, or you can moderate sessions yourself. The AI adjusts questions in real time to probe deeper on important topics.
Can Strella recruit participants?
Yes. Strella lets you bring your own customers or recruit from its global panel of over 3 million participants. The platform also supports streamlined incentive payments.
What research types does Strella support?
Strella supports exploratory research, concept testing, usability testing, customer journey studies, and continuous research. You can embed websites, prototypes, images, videos, or ad copy during sessions.
How fast does Strella deliver insights?
Strella analyzes interviews in real time and generates themes, searchable answers, and highlight reels as sessions complete. Customer quotes on the site describe insights arriving in hours or days instead of weeks.
Is Strella secure for research data?
Strella states it adheres to SOC-II and GDPR security standards. The trust center is published through Vanta, and the site offers a sample interview before requesting a full demo.