Last updated 08-12-2026
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Drift
Drift is a conversational customer support and marketing platform that puts AI chat on your website to qualify visitors, answer questions, and route high-intent buyers to sales. Founded in 2015 as a pioneer in conversational marketing, Drift helps B2B teams capture buyer signals from live site chats instead of waiting for form fills.
Salesloft acquired Drift in February 2024, and drift.com now redirects to Salesloft's Chat Agents experience that pipes web conversations into Rhythm seller workflows. That shift means Drift is less a standalone chat widget vendor today and more the front door of Salesloft's revenue orchestration stack, with a planned handoff to 1mind AI agents for newer deployments.
Marketing and customer success teams at mid-market and enterprise B2B companies use Drift to engage anonymous traffic, deflect repetitive support questions, and book meetings while reps get CRM-backed context. Existing Drift customers still sign in at start.drift.com, but new buyers typically evaluate Salesloft packages with custom pricing rather than self-serve Drift plans.
AI chat agents engage website visitors in real time and capture buyer intent signals
Chat interactions route into Salesloft Rhythm workflows so sellers act on the right leads first
Personalization pulls from web activity, CRM records, and past conversations during chats
Salesloft acquired Drift in February 2024, combining nearly 6,000 global customers
Drift product line included Engage, Site Concierge, and Bionic Chatbots for guided buying
Chat Agents page shows a 4.5 G2 rating for the Salesloft conversational experience
Captures buyer intent on your website before forms are submitted.
Tight Salesloft integration routes chat signals into prioritized seller workflows.
Enterprise-grade security and governance options through the parent platform.
Strong brand recognition from pioneering conversational marketing in B2B.
drift.com redirects to Salesloft, so standalone Drift plans are no longer marketed.
Pricing requires a sales call with no published per-seat rates.
Product roadmap is shifting toward Salesloft bundles and the 1mind chat agent partnership.
Who owns Drift now?
Salesloft acquired Drift in February 2024 to merge buyer engagement with its revenue orchestration platform. Drift customers were told at acquisition that existing product access and pricing would continue through the same support channels.
How do I log in to Drift?
Drift users sign in at start.drift.com with email, Google, or Microsoft credentials. The drift.com marketing domain redirects to Salesloft's Chat Agents pages, but the Drift application login remains on the start.drift.com subdomain.
What happened to Drift chatbots?
Salesloft now markets Chat Agents on drift.com and states it has transitioned from Drift to a 1mind partnership for newer conversational AI deployments. Drift chat signals feed Salesloft's Predictive Revenue System to trigger seller follow-up actions.
How does Drift help customer support teams?
Drift chat agents answer visitor questions on your site in real time, reducing wait times for common inquiries before a human rep joins. Conversations can be qualified and routed to the right team with CRM context attached for faster handoffs.
Does Drift integrate with CRM tools?
Drift chat agents integrate with Salesloft and CRMs such as Salesforce, syncing conversation data into seller workflows. Drift's parent platform also lists 180+ marketplace integrations including DocuSign, Highspot, and 6sense for connected revenue teams.
How is Drift priced?
Drift no longer publishes self-serve pricing on its homepage after the Salesloft acquisition. New buyers request a Salesloft intro call through the pricing page, and enterprise packages are quoted based on team size and platform modules.