Last updated 06-29-2026
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Osum
Osum is a market research platform that turns a product or business URL into a detailed research report in seconds. Each report covers competitive analysis, SWOT breakdowns, buyer personas, sales prospect profiles, growth strategies, and product-market fit insights. You enter a company or product name, and Osum assembles the findings into structured sections you can export as PDF.
The platform is built for people who need market intelligence fast: investors sizing a category, founders validating an idea, marketers refining positioning, and consultants preparing client deliverables. Osum says more than 80,000 professionals use it, including teams at firms like McKinsey, Deloitte, Microsoft, and Google.
Reports are organized into workspaces, with higher tiers unlocking deeper sections such as market size analysis, OKR suggestions by department, and investment pitch drafts. Plans scale from solo consultants to enterprise teams with SAML SSO and invoice billing.
Paste any product or business URL and get a full market research report in seconds
SWOT analysis breaks down strengths, weaknesses, opportunities, and threats automatically
Buyer persona sections cover psychographics, work habits, pain points, and buyer journeys
Sales Prospect Profiler combines demographic and behavioral data into actionable profiles
Reports include growth strategies, OKR suggestions, pitch drafts, and content recommendations
Produces comprehensive market research reports from a single URL or search in seconds
Report sections span SWOT, personas, sales profiles, growth strategy, and pitch drafts
Four plan tiers scale from solo consultants to enterprise teams with SAML SSO
Trusted by 80,000+ professionals, including teams at major consulting and tech firms
No permanently free plan; all tiers are paid subscriptions after the 7-day trial
Detailed source citations for reports require a separate premium service at $17,500 USD
Some demo and sample content lives on the insights.osum.com subdomain rather than the main site
What is Osum?
Osum is a market research platform that delivers deep-dive reports on any product, company, or market trend. You search by name or URL and receive structured analysis covering competitors, customers, opportunities, and strategy within seconds.
Who is Osum for?
Osum targets investors, entrepreneurs, business owners, marketers, consultants, agencies, and freelancers who need market intelligence without spending weeks on manual research. It suits anyone validating ideas, sizing markets, or preparing strategic recommendations.
Is Osum suitable for all industries?
Yes. Osum covers a wide range of sectors and adapts its analysis to emerging companies, products, and market trends across different fields.
Does Osum offer a free trial?
Yes. Osum offers a 7-day trial so you can run custom searches and explore real reports before committing to a paid plan. All subscription tiers require payment after the trial period.
What pricing plans does Osum offer?
Osum has four paid tiers: Pro ($39.99/month billed annually, 1 user), Expert ($99.99/month billed annually, 3 users), Business ($199.99/month billed annually, 5 users), and Enterprise ($1,999.99/month billed annually, up to 25 users). Annual billing saves 60%. Each tier includes a set number of industry, market, company, and product reports with unlimited PDF exports.
Can I cancel my Osum subscription anytime?
Yes. You can cancel your trial or subscription, or upgrade or downgrade your plan, from the My Plan page in your account at any time.
Does Osum have a mobile app?
No. Osum is a web-based platform accessible through your browser. There is no dedicated iOS or Android app listed on the site.