Last updated 08-11-2026
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QoQo
QoQo is a UX research companion that runs inside Figma and drafts personas, journey maps, and discovery artifacts from your prompts. Type a product context and it returns structured cards with goals, needs, frustrations, and tasks you can paste straight into your file.
Most UX research tools live outside your design canvas. QoQo keeps everything in the Figma plugin where you already work, covering personas, journey mapping, affinity maps, information architecture, UX copy, design briefs, and interview questionnaires in one panel. That cuts the back-and-forth between research docs and mockups during early discovery.
Design agencies, in-house teams, and freelancers use it to speed up discovery when budgets are tight. The site reports 97,300+ plugin users and lists teams like BBC, Microsoft, and IBM. A Professional plan starts at $4 per month with a free trial through the Figma Community listing.
Generates user persona cards with goals, needs, motivations, and frustrations
Builds journey maps, affinity maps, and information architecture inside Figma
Includes UX copywriting, design briefs, and discovery questionnaire templates
Professional plan costs $4 per month for 1 user with unlimited access
Reports 97,300+ Figma plugin users and 1,721 community likes
Powered by OpenAI and sold through Lemon Squeezy checkout
Runs inside Figma so discovery outputs land directly on your canvas.
Covers personas, journey maps, affinity maps, and copy in one plugin.
Professional plan at $4 per month is inexpensive for solo designers.
Requires Figma; no standalone web app for non-Figma workflows.
Outputs depend on prompt quality and public training data, not your proprietary research.
Team pricing requires a separate quote request rather than self-serve checkout.
What is QoQo?
QoQo is a UX research companion delivered as a Figma plugin. It generates structured cards for personas, journey maps, design briefs, and other discovery artifacts based on prompts you provide during early design work.
Does QoQo replace user research?
No. QoQo says it should be used alongside your own user research, not instead of it. The tool draws on broad public knowledge but does not know your specific product context unless you describe it in prompts.
How much does QoQo cost?
QoQo Professional costs $4 per month for one user with unlimited access. The homepage offers a free trial through the Figma Community plugin listing, and teams can request volume pricing separately.
Where does QoQo run?
QoQo runs as a Figma Community plugin. You install it from the Figma plugin directory and use it directly inside your design files rather than through a separate web dashboard.
What AI powers QoQo?
QoQo is powered by OpenAI models. The site notes that OpenAI includes de-biasing steps, and recommends adding demographic details in your prompts to steer persona outputs.
Is my QoQo research data used for training?
No. QoQo states that your research information is not shared or used for training without explicit consent. The team says it does not review user data to improve the system.