Last updated 08-11-2026
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AI Proposal Builder
AI Proposal Builder is Qwilr's free sales proposal generator that turns a company website URL into an interactive proposal draft. Paste your site, and the tool scans your messaging, offering, and design style, then builds a prospect-ready page using patterns from over 1 million proposals on the Qwilr platform.
Generic proposal templates make every deal look the same. AI Proposal Builder starts from your own website content, so the first draft already matches your brand voice. You can add videos, dynamic pricing cards, and ROI calculators in Qwilr's editor after generation, which is a different workflow than filling a static PDF template from scratch.
Sales reps, agency owners, and SaaS sellers use it to skip the blank page when pitching new deals. Generation is free without a Qwilr account, but editing and sending requires signing into Qwilr, where paid plans start at $35 per user per month on the Starter tier.
Scans your website to extract business messaging, offerings, and design style
Builds proposals using patterns from 1+ million Qwilr proposals
Free to generate without a Qwilr account
Outputs interactive pages with videos, pricing cards, and ROI calculators in the editor
Built-in e-signatures and real-time buyer activity tracking on the full Qwilr platform
CRM integrations with HubSpot, Salesforce, Pipedrive, and Zoho on paid plans
Free to generate a branded proposal draft from just a website URL.
Draws on patterns from 1+ million real proposals on the Qwilr platform.
Outputs interactive pages with e-sign, analytics, and CRM sync on paid tiers.
Editing and sending requires a Qwilr account after the free generation step.
Full platform pricing starts at $35 per user per month beyond the free generator.
Optimized for five main industry categories, with variable results outside them.
Is AI Proposal Builder free?
Yes. AI Proposal Builder is completely free to generate a proposal from your website URL. You only need a Qwilr account when you want to edit, refine, and send the page to prospects.
How does AI Proposal Builder work?
AI Proposal Builder scans your website to understand your business, offering, messaging, and design style. It then builds a tailored proposal page using best practices from over 1 million proposals on the Qwilr platform.
Do I need a Qwilr account for AI Proposal Builder?
No account is required to generate a proposal with AI Proposal Builder. You will need a Qwilr account to edit and send the page. Click Open in Qwilr after generation to customize it further.
What industries does AI Proposal Builder support?
AI Proposal Builder works best for professional services, SaaS, hospitality and leisure, manufacturing, and energy and utilities. You can also prompt it with a specific sub-industry within those categories.
Can I customize AI Proposal Builder output?
Yes. After AI Proposal Builder generates your draft, click Open in Qwilr to edit images, refine messaging, and send the proposal. The full Qwilr editor supports videos, dynamic pricing cards, and ROI calculators.
What does Qwilr cost after using AI Proposal Builder?
AI Proposal Builder generation is free, but editing and sending requires a Qwilr account. Qwilr paid plans start at $35 USD per user per month on Starter with annual billing, and include a 14-day free trial.