Last updated 06-27-2026
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Clay
Clay is a go-to-market data platform that helps revenue teams pull prospect and account data from many sources, enrich it, and turn it into automated outbound, inbound, and CRM workflows. It is built for GTM engineers, sales ops, and marketing teams that need one place to source data, run research agents, and launch plays without stitching together a dozen point tools.
Instead of locking you into a single data vendor, Clay routes enrichment through waterfall lookups across 150+ providers so you get better coverage on emails, phone numbers, and firmographics. Claygent agents can research companies and people from the open web, while Signals watches for job changes, news, and intent triggers you can act on automatically.
Clay sits in the middle of the GTM stack: connect CRMs like Salesforce and HubSpot, data warehouses like Snowflake, and outreach tools like Outreach or Instantly. Teams at OpenAI, Figma, Rippling, and Anthropic use it as the orchestration layer that turns raw data into routed leads, scored accounts, and personalized campaigns.
Waterfall enrichment across 150+ data providers under one contract
Claygent agents research companies and contacts from live web data
Signals surface job changes, news, and web intent for timely outreach
Audiences centralize CRM, warehouse, and third-party data in one workspace
Push targeted account lists to LinkedIn, Meta, and Google Ads
Native Sequencer and integrations with Outreach, HubSpot, and Smartlead
Combines 150+ enrichment vendors in one waterfall workflow instead of separate contracts.
Free tier includes unlimited seats, Claygent research, and a 14-day trial on paid plans.
Connects CRMs, warehouses, sequencers, and ad platforms in a single orchestration layer.
Trusted by large GTM teams at companies like OpenAI, Figma, Rippling, and Anthropic.
Phone enrichment, signals, and CRM sync require paid Launch plans or higher.
Usage is split across Actions and Data Credits, which takes time to forecast.
Enterprise features like SSO and unlimited ad audiences are gated behind custom pricing.
Does Clay have a free plan?
Yes. Clay offers a Free plan with 500 actions per month, 100 data credits per month, unlimited seats and tables, multi-provider waterfalls, Claygent enrichment, and up to 200 rows per table. Paid Launch, Growth, and Enterprise plans add phone enrichment, signals, CRM sync, and higher row limits.
How much does Clay cost?
Clay Launch starts at $185 per month on annual billing (or $167 per month billed monthly). Growth starts at $495 per month annually and is marked as the recommended plan for CRM-based workflows. Enterprise pricing is custom. All paid tiers include a 14-day trial, and the Free plan has no credit card requirement.
What are Clay Actions and Data Credits?
Clay separates platform usage from data purchases. Actions measure orchestration work like enriching a row, running an AI model, or sending data to another tool. Data Credits buy contact and company data from Clay's marketplace of 150+ providers. You can also bring your own API keys and pay Actions only.
Which CRMs does Clay integrate with?
Clay integrates with HubSpot, Salesforce, Pipedrive, Close, Loxo, and other CRMs. Growth and Enterprise plans can auto-sync enriched fields back to your CRM so reps work from clean, continuously updated records.
Can Clay send outbound emails?
Clay does not replace your email sequencer. It integrates with Smartlead, Instantly, Salesloft, Outreach, HubSpot, and other sending tools so you can push personalized sequences built in Clay into live campaigns. Clay also includes its own Sequencer on paid plans.
Is Clay SOC 2 compliant?
Yes. Clay states it is SOC 2 Type II compliant, with additional compliance support for GDPR, CCPA, ISO 27001, and ISO 42001 listed on its pricing page security section.