Last updated 06-26-2026
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Demi
Demi is a proactive assistant that works inside Slack and your existing Gmail or Outlook inbox. You mention @Demi in a channel or let it watch your email, and it pulls context from connected tools to draft replies, book meetings, update CRM records, and tee up follow-ups. Client-facing teams at companies like HubSpot, Valdera, and Spellbook use it to stay on top of deals without living in reactive mode all day.
What sets Demi apart is that it does not wait for you to prompt it for every step. It reads threads, calendars, CRM fields, and meeting notes, then proposes a concrete next action for you to approve or edit. Nothing sends, schedules, or updates in your systems until you sign off, which keeps the workflow fast without handing over the keys.
Demi is built by Proactive Labs Inc. and targets account executives, sales reps, founders, and other revenue-facing roles who juggle email, Slack, and CRM updates daily. If your job involves keeping opportunities moving after every customer touchpoint, Demi is designed around that loop.
Mention @Demi in Slack to summarize threads and draft customer-ready replies
Pulls Gmail, Calendar, HubSpot, Salesforce, and 100+ tools into one workflow
Every proposed action waits for your approval before anything sends or updates
Drafts inbox replies in your voice based on emails you have sent and edited
Turns meeting transcripts into action items and follow-up drafts
Proposes every action for approval before anything sends or updates in your tools.
Google CASA Tier 2 verified with SOC 2 Type I certification and encryption at rest.
Connects Gmail, Outlook, Slack, HubSpot, Salesforce, and 100+ other tools in one workflow.
Slack signups include $100 in free credits to get started without upfront payment.
Pro plan is listed as Coming Soon on the pricing page as of June 2026.
Works inside Gmail, Outlook, and Slack rather than as a standalone email client.
Team pricing requires contacting sales instead of self-serve checkout.
How does Demi work in Slack?
Demi lives in your Slack workspace. Mention @Demi in any channel or DM and it pulls context from your connected tools, drafts replies, and proposes next steps right where your team already works. You approve or edit each action before it runs.
What tools does Demi connect to?
Demi connects to Gmail, Google Calendar, Slack, HubSpot, Salesforce, meeting notes, Google Drive, and more than 100 other tools. It uses that context to draft replies, update CRM records, and schedule meetings without you switching tabs.
Does Demi offer a free trial?
Yes. Demi's email product includes a 7-day free trial with cancel-anytime billing. Slack signups start with $100 in free credits according to the Demi homepage.
How much does Demi cost?
Demi's Starter plan is $25 per user per month billed annually on the email product. Pro is $76 per user per month billed annually but listed as Coming Soon. Team plans use custom pricing via sales contact.
Can Demi send emails without my approval?
No. Demi only writes drafts for email and Slack workflows. Nothing leaves your outbox or updates your CRM until you review and approve the proposed action.
Is Demi secure?
Demi is Google CASA Tier 2 verified and holds SOC 2 Type I certification with Type II in progress. Data is encrypted in transit and at rest, Demi does not train models on your data, and revoked access triggers deletion within 24 hours.