Last updated 07-30-2026
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Spatial.ai
Spatial.ai maps every U.S. household into 17 groups and 80 behavioral segments through PersonaLive, its segmentation product for retail marketers. The model pulls from social media activity, mobile movement data, credit card transactions, and census demographics to classify customers by how they actually behave, not just who they are on paper.
Where most segmentation tools stop at age and income brackets, Spatial.ai layers in where people actually shop, who they follow online, and how they spend. That four-dimensional model claims a 17% lift in retail behavior prediction and campaigns that perform up to 50% better than demographic-only targeting. Competitors like Claritas or Experian Mosaic offer similar household clusters, but Spatial.ai bundles segment discovery, competitive market share tracking, and multi-channel audience export in one self-serve dashboard.
Retail analysts, media buyers, and brand strategists at companies like AAA, SeaQuest, and Goodwill use it for site selection, CRM enrichment, and paid social targeting. Plans start at $500 per month with direct Stripe checkout, and the company reports 750+ retail and agency clients on its pricing page.
Maps all U.S. households into 17 groups and 80 behavioral segments
Strategist tier draws on 100M+ anonymized credit card transactions for market share tracking
Export audiences to Meta, TikTok, Google, Snapchat, X, programmatic, and direct mail
Analyst plan at $500 per month includes up to 5 users and CRM segment appending
Claims 17% better retail behavior prediction than demographics-only models
Upload CRM contacts or store visitation polygons to rank top segments in under 30 minutes
Combines social, mobile, credit card, and census signals in one segmentation model instead of demographics alone.
Self-serve Stripe checkout with three clear tiers rather than enterprise-only sales calls.
Exports audiences directly to six major ad platforms plus programmatic and direct mail.
Entry Analyst plan at $500 per month puts it out of reach for small businesses and solo marketers.
Coverage limited to U.S. households with no international segmentation listed.
No free tier or self-serve trial; onboarding requires scheduling a demo first.
What is Spatial.ai PersonaLive?
Spatial.ai PersonaLive is a segmentation platform that classifies U.S. households into 80 behavioral segments using social media, mobile movement, credit card spend, and census data. Retail teams use it to append segment codes to CRM files, compare market share against competitors, and export audiences to ad platforms.
How much does Spatial.ai cost?
Spatial.ai offers three paid PersonaLive tiers: The Analyst at $500 per month, The Media Buyer at $800 per month, and The Strategist at $1,500 per month. Annual billing lowers those rates to $425, $700, and $1,350 per month. Each plan supports up to 5 users and includes a 90-day opt-out guarantee.
What data sources does Spatial.ai use?
Spatial.ai PersonaLive combines permissioned, anonymized mobile movement data, credit card transaction records, census demographics, and public social media profiles. The company states it never reveals individual-level data, only aggregated characteristics of behaviorally similar household groups.
Which ad platforms does Spatial.ai export to?
Spatial.ai lets marketers export segment audiences to Meta, TikTok, Google, Snapchat, X, programmatic display networks, and direct mail channels. The Media Buyer and Strategist tiers include unlimited social audience generation and programmatic audience activation.
Who founded Spatial.ai?
Spatial.ai was founded in 2016 by CEO Lyden Foust and CTO Will Kiessling under Spatial Labs Inc. The Cincinnati-based company built its segmentation engine from publicly available social media signals before expanding into mobile and credit card data partnerships.
Does Spatial.ai offer a free trial?
Spatial.ai does not list a self-serve free tier. New customers schedule a free 30-minute demo through the website, and paid plans include a 90-day satisfaction opt-out. Stripe checkout links on the pricing page allow direct monthly or annual subscription purchase.